Official: BMW X6 - Page 23

Merc1 · **Re: Official: BMW X6 -** 12-18-2007, 05:41 AM

Quote:

Originally Posted by EnI

Launching a completely new product / car is a very serious & expensive act.

It's not like carmaker decides "Oh, lets create something new! OK, let's make something unusual - an SAV+coupe crossover."

Numerous extensive marketing (and also financial, purchasing, technological, logistical, etc) researches are done before making such a decision. And the project gets a green light only when analyses show the project will be successful in all aspects. So, eg. the demand for such a product has to be detected first before even starting seriously considering offering a product to address that demand. It's not like - "OK, will produce something, and wait what will happen". Absolutely not! Too much resources / investments are at stake for such a move. So, everything has a very rational base.

So, all those "crazy crossovers" everybody is bitching about are not there because companies are bored & start to offer more unusual cars. No. Except in Renault case.

Of course some brands are not as desirable as other - therefore failure. Not in BMW case though.

Regarding targeted group: primary people who want a high sitting position of an SAV, powerful car, sporty appearence, and don't care about utility much. According to research such people are mainly the current high-performance SAV buyers. But I'm sure some others will be lured as well. Eg. some posers who don't really care what they drive - they just want to drive what's hip. I can't see many typical 6er, 7er or 5er owners considering X6. 5er Touring more likely (if utility is not the case, and high sitting position is OK). X6 is really a niche vehicle ... wanted by a niche group.

Far more level post Eni. Much more realistic than that stuff you were giving before though this isn't anything we didn't already know.

M

EnI · **Re: Official: BMW X6 -** 12-18-2007, 05:55 AM

Quote:

Originally Posted by JadeVetti

I'm very interested to see what other women have to say about this vehicle, so if you guys would be so kind to ask your spouses or girlfriends, b/c overall this may attract more women buyers.

Women population is a very important SAV customer base. Some women seem to be attracted to good looking big, powerful, masculine (yet smart, agile & dynamic) vehicles. I guess a) they feel secure in / with them b) they feel stronger & more powerful & important (even more visible) in / with them. I will dare to say: same drive as by choosing a man.

OK, some like it large, some medium, some small. Therefore SAVs of different sizes are popping up lately. But they are still considered as a "safer, stronger, more masculine etc" alternative to regular cars & wagons.

Btw, SAVs already are crossovers!

Yes, women are an important group of X6 prospect buyers. Those who really do not need a cargo or people mover - who car about utility, but not that much as an average SAV / SUV buyer. Of course here the performance won't be crucial ... women (I guess) will go for X6's look. It's sexy. C'mon. Admit it.

X6 is a performance an SAV, and performance SAVs are also more about the look (not only performance) that the usual SAVs.

Most man will like it more due the performance part, while most women will be more interested into the appearence. But as said: the ones who don't care about utility much, and who enjoy higher sitting position. I'm sure some soccermom with 4 kids & a dog won't be interested in such a vehicle. Nor will be someone who enjoys low sitting position of a classic coupe (or even sedan or wagon).

JadeVetti · **Re: Official: BMW X6 -** 12-18-2007, 05:56 AM

Really Monster?? It's not grey?? It looks oh so good like that, I wish they added it as an exterior option! I can't WAIT to see this in person. I'm going to print out a huge photo of that concept color and go searching for a custom paint job...

Just_Me, I'm marveling at the color in the photoshop. Between the two of you, I'm now considering custom paintings...what color do I start with initially if I wanted to do that?

Merc1, it took the X6 to come along for me to pay close attention to the FX now, and I see where the similarities in design may have come from. And it's only now that I like the FX. I hardly noticed it before. They say some things are weird like that, you won't notice until something else comes along and the prior is referenced alot.

Choleric · **Re: Official: BMW X6 -** 12-18-2007, 05:58 AM

Quote:

Originally Posted by EnI

OK, some like it large, some medium, some small.

Oh really?

EnI · **Re: Official: BMW X6 -** 12-18-2007, 06:03 AM

Quote:

Originally Posted by Choleric

Oh really?

Really. Because some are afraid they won't be able to handle it if it is too large.

Car, of course.

Especially in Europe where parking space is a bit more limited than eg in US, and city streets are not quite wide.

Choleric · **Re: Official: BMW X6 -** 12-18-2007, 06:05 AM

Quote:

Originally Posted by EnI

Really. Because some are afraid they won't be able to handle it if it is too large.

Car, of course.

Especially in Europe where parking space is a bit more limited than eg in US, and city streets are not quite wide.

And to little, it may not satisfy their needs fully.

Such as storage space, room for kids and such.

Monster · **Re: Official: BMW X6 -** 12-18-2007, 06:06 AM

Quote:

Originally Posted by JadeVetti

Really Monster?? It's not grey?? It looks oh so good like that, I wish they added it as an exterior option! I can't WAIT to see this in person. I'm going to print out a huge photo of that concept color and go searching for a custom paint job...

It is grey with a little bit of blue mixed with it, here you go
- ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

Just_me · **Re: Official: BMW X6 -** 12-18-2007, 06:06 AM

Here are a few more colors:

- ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

Just click the picture

EnI · **Re: Official: BMW X6 -** 12-18-2007, 06:15 AM

Quote:

Originally Posted by JadeVetti

They say some things are weird like that, you won't notice until something else comes along and the prior is referenced alot.

So true.

Therefore it's happening that despite some product (which has a monopoly position in the market) does not suffer from sales decrease when an alternative product is offered. Of course its market share decreases. But at the same time the market capacity increases, so the total sales (the absolute number) of product A remain same (or even increase) after the alternative product B is offered. Why so? Because eg. product B is attracting more new potential customers into the segment, awareness of the new segment is increased etc, and not all customers lured into the new segment choose product B, but opt for product A instead - which they find more attractive than product B that lured then into the segment.

I hope it's explained clear enough.

JadeVetti · **Re: Official: BMW X6 -** 12-18-2007, 06:16 AM

Yes EnI some women do choose their cars the way they like their men. A commanding presence, powerful, agile, fast. I love it for what it can give me-the best of both worlds, it'll be fast, it'll look fast, it will breathe fast.

Choleric-there you go cracking me up again.

You know, I did hear somewhere that in Europe, they are very narrow and it is small. Streets and parking, that is.