Indeed. We are talking about Sports Activity Coupe.
Such names are here to attract attention.
It could be easily labeled as a crossover, or sporty SAV / SUV. But that's so not BMW enough.

Regarding targeted group: they are the primary target, and all focus will be on them. Of course some other will also buy X6, but won't be targeted directly.

Btw, now you live in a fantasy world ... Having an idea marketing is not important & redundant (in the case the product is right). Marketing IS all about offering the right product (properly). But I guess you talk about promotion. Right? Of course there has to be some promotion activity - to inform the market the product is finally available. OK, BMW customers will be informed via direct communication (since they are in BMW's customer data base), yet other have to be informed: the Audi, Porsche, Infiniti, MB, RangeRover owners.

Ok this I get, having a gimmick to get people to look is very understandable.


Who are they, this targeted group? Are they not typical SUV/Crossover buyers or are they someone else all together? BMW 3,5,6, and 7-Series owners that have never owned a SUV aren't going to be targeted?


Wrong because marketing is one thing and believe it down the letter is another, here is where you and I differ. Any and everything BMW says about any of their new products you'll buy hook, line and sinker and where you're really off base is in the belief that car buyers, luxury car, luxury suv/crossover buyers are going to believe this nonsense so ardently. They aren't.

So in other words you're "targeting" your basic luxury suv/crossover buyer? We're back to square one, i.e. these are ordinary luxury car buyers, not some super consumer that cares about what a SAC is. This does answer my question in my first paragraph of this post though.

I guess at the end of the day you can tell them anything long as you get them in the showroom to test drive and hopefully buy, that being the bottom line, no matter how specious the lure is/was.

M

When it comes to the marketing and names, do I look at them? No. Guys, as a reminder, the majority of women who buy vehicles doso for two purposes mainly-aethestic and practical reasons. Every so once in a while, you will find one that cares what is exactly under the hood. The X6 will appeal to women. When I look at it, I just think "crossover". I do call it an all purpose coupe. I lean more on the "SUV" side about it.


I have. Put aside all the marketing and names, I wondered when this would (ever) happen.


I believe it will target the crossover genre entirely. It's too small a niche to get specific.

True!

I'm very interested to see what other women have to say about this vehicle, so if you guys would be so kind to ask your spouses or girlfriends, b/c overall this may attract more women buyers.

Something reads wrong with your request.

M

My request? To ask the ladies in your lives what they think of the X6? What does it look like and would they buy it?

Launching a completely new product / car is a very serious & expensive act.

It's not like carmaker decides "Oh, lets create something new! OK, let's make something unusual - an SAV+coupe crossover."

Numerous extensive marketing (and also financial, purchasing, technological, logistical, etc) researches are done before making such a decision. And the project gets a green light only when analyses show the project will be successful in all aspects. So, eg. the demand for such a product has to be detected first before even starting seriously considering offering a product to address that demand. It's not like - "OK, will produce something, and wait what will happen". Absolutely not! Too much resources / investments are at stake for such a move. So, everything has a very rational base.

So, all those "crazy crossovers" everybody is bitching about are not there because companies are bored & start to offer more unusual cars. No. Except in Renault case. Of course some brands are not as desirable as other - therefore failure. Not in BMW case though.

Regarding targeted group: primary people who want a high sitting position of an SAV, powerful car, sporty appearence, and don't care about utility much. According to research such people are mainly the current high-performance SAV buyers. But I'm sure some others will be lured as well. Eg. some posers who don't really care what they drive - they just want to drive what's hip. I can't see many typical 6er, 7er or 5er owners considering X6. 5er Touring more likely (if utility is not the case, and high sitting position is OK). X6 is really a niche vehicle ... wanted by a niche group.

You are right EnI,

there is no doubt that this car is the result of intensive market research.

Nothing, your revised post clears it up.

You say you've been waiting on such a vehicle. The Infiniti FX arrived about 4 years ago. I take it wasn't to your liking?

M

The concept colour isn't really that grey in real life, it has a hint of blue to it when i saw it in the motor show. Maybe it is the lighting but the colour is definitely different from the ones in the offical photo. Check it out here.
http://www.germancarzone.com/pit-gen...ew-photos.html (Monster's visit to the Australian International Motor Show 2007 (Review+Photos))

So I've been playing with Photoshop.....