I think I was expecting an R-class competitior like the rumours pointed to. Also I was thinking it would be bigger then the X5 or even a GL competitor.
This design wasn't what I thought. It's almost like a huge wagon. I think BMW wanted to be seen as doing something different like Benz did with the CLS.
It might work, depending how the actual look. Doesn't really look like it has a lot of room though.
I think in the US the X5 will still be more of a choice, but in Europe this should sell pretty good. I don't see Audi and Benz trying to do a competitor to this though unless it really pulls some numbers.