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Originally Posted by Imhotep Evil Yes I know such things.
But Audi has nice/enviable profit margins (tough quite lower than BMW) even if
they're using ASF + comanding lower prices + selling less expensive/high margin cars like A8 & S/RS vs 7er & ///M cars.
And those ASF cars usually come with AWD too (= extra cost), witch for BMW would not be necesary
My guess is, that on production+implementation vs. costs Audi kicks BMW @$$ on the ASF matter. |
Mind that BMW have no factories in countries with low-cost labour like Audi do (eg. Slovakia, Hungary). Having plants in Eastern Europe lowers the production costs for Audi - and the shared new platform will lower the cost even more.
Yet BMW pruduction has one significant advantage: it is very flexible - enabling BMW to react on market demand very quickly.
You should also know that labour costs in Eastern Europe will rise with time (also due Unions' pressure; socialist goverments winning election & rising taxes). So ...
Also Audi's profit (margin) is also high due not so much exchange rates loss (Euro vs US Dollar) since their sales in US is not as high as the one of MB or BMW. So ...
BMW are not using aluminium, magnesium, CF, composite materials even more extensivelly due financial reasons, not technical ones. Technically they are capable, yet the development budget & production costs should stay in limits.
Audi is using new tech also due their image as technology driven brand (Vorsprung durch Technik!), even sacrifinig higher profit margin for that reason.
Btw, ASF in my text means
Aluminium Space Frame!