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Originally Posted by Merc1 Yeah I think the design revolution is over at BMW when it comes to their bread and butter models like the 3 and X5. Now if this X6 is real it will likely be something radical looking.
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Well that is true. The sales of the E38 and e39 7er and 5er were constantly going down after 1997; basicaly they took a beating from MB and even Audi (USA was the exception tough, but it wasn't enough).
So it was something like -what do we have to lose ?!-.
Thus the shock and awe design.
On the other hand the E46 3er and e53 X5 were more succesfull than BMW could imagine, thus the evolutionist aproach.