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Originally Posted by shonguiz I really want from that car to be brillantly made like old BMWs, cause quality of Bangalised Bimmers is down while Audi quality is up. |
BMW have learnt the lesson: the facelifts and upcoming MY upgrades will feature upgrade of some iffy interior materials.
But if you check the real cars: the quality of Audi and BMW interiors are very close, not light year away (1er is a bit iffy).
The only problem is perception: people percieve shiny, glossy, metal knobs & buttons as "high quality", while black ones are percieved as "cheep".
Also the design is a factor: BMW interiors being more avantgarde, dynamic & angular - with complex lines, while Audi interiors are more classic & rounded - with more simply flowing lines. People percieve harmonic shapes as more up-scale. Pity.