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Go Back   German Car Zone > BMW > X3 SAV
Reload this Page Weird X3 ads
X3 SAV E83 Currently in production (2004 -

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  (#1 (permalink)) Old
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Weird X3 ads - 10-24-2006, 02:59 AM
- ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER
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Re: Weird X3 ads - 10-24-2006, 03:05 AM
Very weird.
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Re: Weird X3 ads - 10-24-2006, 05:19 AM
What is weird here?

BMW said many times before X3 is meant also for rich young dynamic drivers who need a spacious car for their outdoor activities (eg. surffing, cycling, boarding, etc).

So some ads target such population - with a bit unconvetional ads. Like these ones.

1st one: finally some bendy roads where my X3 feels like best

2nd one: you can drive over raised surfaces with no problem due your X3 has higher ground clearence

3rd one: off-road. go for it, since your X3 has xDrive AWD
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Re: Weird X3 ads - 10-24-2006, 06:42 AM
Quote:
Originally Posted by EniLab
What is weird here?

BMW said many times before X3 is meant also for rich young dynamic drivers who need a spacious car for their outdoor activities (eg. surffing, cycling, boarding, etc).

So some ads target such population - with a bit unconvetional ads. Like these ones.

1st one: finally some bendy roads where my X3 feels like best

2nd one: you can drive over raised surfaces with no problem due your X3 has higher ground clearence

3rd one: off-road. go for it, since your X3 has xDrive AWD
The problem is, these messages do not come across at all when one looks at these ads. Heck, I don't think even 'rich young dynamic drivers' would get them...
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Re: Weird X3 ads - 10-24-2006, 08:25 AM
Maybe because it's 8:30 am for me and I haven't had my coffee yet... but even with Eni's explanation, I fail to get #2!
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Re: Weird X3 ads - 10-24-2006, 08:45 AM
Quote:
Originally Posted by EniLab
What is weird here?

BMW said many times before X3 is meant also for rich young dynamic drivers who need a spacious car for their outdoor activities (eg. surffing, cycling, boarding, etc).

So some ads target such population - with a bit unconvetional ads. Like these ones.

1st one: finally some bendy roads where my X3 feels like best

2nd one: you can drive over raised surfaces with no problem due your X3 has higher ground clearence

3rd one: off-road. go for it, since your X3 has xDrive AWD
You make everything so clear!
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Re: Weird X3 ads - 10-24-2006, 10:27 AM
wierd car..wierd ads..
BMW marketing departments know their thang
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Re: Weird X3 ads - 10-24-2006, 10:35 AM
Quote:
Originally Posted by siko
Maybe because it's 8:30 am for me and I haven't had my coffee yet... but even with Eni's explanation, I fail to get #2!
In normal situation that traffic sign is positioned on the other side of the pole - directing you to U-turn around the concrete island.

In this situation the ad says "You can U-turn even over the concrete island and its high edge - since your X3 has high ground clearence & xDrive."

Get it now?
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Re: Weird X3 ads - 10-24-2006, 10:37 AM
Wow those are weird... and i'm too stupid to "get" them.
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Re: Weird X3 ads - 10-24-2006, 10:45 AM
ENI. Your explanation makes it more clear, but at first look its almost like an inside joke, that unless your apart of, its not obvious.
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