BMW X3. Mix your playgrounds.
 

http://www.epica-awards.org/assets/e...York%204x3.jpg
http://www.epica-awards.org/assets/e...ndon%204x3.jpg
http://www.epica-awards.org/assets/e...aris%204x3.jpg

Re: BMW X3. Mix your playgrounds.
 

It doesnt really make sence considering that the X3 is terrible off road and certainly doesnt have the suspension capabilities for that. I have to say its a bit of false advirtising.

Re: BMW X3. Mix your playgrounds.
 

the everday eurpean consumer w/ a deep pocket book and a penchant for high status doesn't know that.:D

As times change, way beyond our liftime I wouldn't be suprised if the world looked like that one day.............

Re: BMW X3. Mix your playgrounds.
 

Hehehehe....Matt, there's no such thing as 'false advertising'. That's exactly what promoting a car is all about, making it out to be more than it realy is. Yes, it might be a little unethical, but advertising and promotions can be like that. Afterall, if it helps BMW sell cars and doesn't break any advertising laws, then go for it.
Some might call MB's "4 Door Coupe" tag as being false advertising, but if it differentiates the car and makes it out to be something extra, something new and trendy.. then MB should go for it..and that's exactly what they did.

Back to the pics themselves. Damn, that is bloody clever..!! They took the focus away from the car itself because design is subjective (and as you can see from this forum, it ain't exactly the most appealing car), so they put forward a series of images and let you read between the lines. ..:eusa_clap


** One interesting thing, they've coined it '4 X 4 X3' .... interesting they're calling it a 4X4 and not a SAV. I guess BMW's trying to keep the message as simple and understandable as possible.

Re: BMW X3. Mix your playgrounds.
 

Well the pictures themselves are good and pretty neat, however that aint going to sell any cars....It really doesnt say anything about the car. It can go in the city and on extremely smooth dirt roads.....yea, and what can't?? :D

Re: BMW X3. Mix your playgrounds.
 

What is says is that BMW has a very well-paid agency that can behave in a caviler manner thanks to the brute strength of their client's sales.

Seriously, BMW marketing is like shooting fish in a barrel. The guys over at GSD&M must have been doing backflips when they landed the account.

Re: BMW X3. Mix your playgrounds.
 

These are some amazing matt paintings!!
1280px anyone?

Re: BMW X3. Mix your playgrounds.
 

They would make nice wallpapers right?:usa7uh:

Re: BMW X3. Mix your playgrounds.
 

Agreed... but the visuals are pretty stunning!

Re: BMW X3. Mix your playgrounds.
 

I have even posted those on the GCF forums....that's how old they are :usa7uh: