Go Back   German Car Zone > BMW > X3 SAV
Home Register Search Today's Posts Mark Forums Read


BMW's X3 strategy

This is a discussion on BMW's X3 strategy within the X3 SAV forums, part of the BMW category; The BMW lineup all in all is very fresh and well prepared against the competitors but there is one vehicle ...

Reply
 
LinkBack Thread Tools
Old 09-20-2007, 05:16 PM   #1
bmer   bmer is offline
Journeyman
 
bmer's Avatar
 
Join Date: Nov 2005
Posts: 5,535
Thanks: 6,012
Thanked 2,149 Times in 1,204 Posts
bmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant future
BMW's X3 strategy

The BMW lineup all in all is very fresh and well prepared against the competitors but there is one vehicle that might have big problems in the next couple of years. That's the X3. It was presented at the 2003 IAA and hit the (German?) market in January 2004. That's almost 6 years after the E46, which the X3 is based on, was presented and just over a year before the E90 was presented. There are some elements in the X3's interior that came from the E46 (air conditioning control layout etc.) and make it look dated. They didn't change those elements in the facelift. If the X3 is going on with the normal 7 year life cycle, the successor should hit the markets in late 2010/early 2011. My question is: how is BMW going to be able to challenge all the new competitors (MB's GLK, Audi's Q5 etc.) with a model that is based on the E46 chassis? IMO the only way would be making the new X3 come earlier...
bmer is offline  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!Share on Facebook!Google Bookmark this Post!Spurl this Post!Reddit! Wong this Post!Tweet This!
Reply With Quote
The Following User Says Thank You to bmer For This Useful Post:
chonkoa (09-21-2007)

Sponsored Links
Old 09-20-2007, 07:47 PM   #2
klier   klier is offline
Trendsetter
 
klier's Avatar
 
Join Date: Sep 2005
Location: Netherlands
Posts: 7,360
Thanks: 4,970
Thanked 1,305 Times in 824 Posts
klier has disabled reputation
Re: BMW's X3 strategy

Technically, the Z4 and X3 are odd ducks in the BMW family. Visually, the X3 almost looks like a different marque with some BMW details, and one even went terribly wrong (Hofmeister).
If you looks at the X5 and X6 vs X3.....lol. I wonder what the plan is too.
__________________
Bee Em Double Ya
Efficient and Dynamic
klier is offline  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!Share on Facebook!Google Bookmark this Post!Spurl this Post!Reddit! Wong this Post!Tweet This!
Reply With Quote
Old 09-21-2007, 09:37 AM   #3
bmer   bmer is offline
Journeyman
 
bmer's Avatar
 
Join Date: Nov 2005
Posts: 5,535
Thanks: 6,012
Thanked 2,149 Times in 1,204 Posts
bmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant future
Re: BMW's X3 strategy

Eni, you got any info on this?
bmer is offline  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!Share on Facebook!Google Bookmark this Post!Spurl this Post!Reddit! Wong this Post!Tweet This!
Reply With Quote
Old 09-21-2007, 09:39 AM   #4
Executive
 
Centurion's Avatar
 
Join Date: Sep 2005
Location: London.
Posts: 15,767
Thanks: 2,322
Thanked 4,470 Times in 2,240 Posts
Centurion has a reputation beyond reputeCenturion has a reputation beyond reputeCenturion has a reputation beyond reputeCenturion has a reputation beyond reputeCenturion has a reputation beyond reputeCenturion has a reputation beyond reputeCenturion has a reputation beyond reputeCenturion has a reputation beyond reputeCenturion has a reputation beyond reputeCenturion has a reputation beyond reputeCenturion has a reputation beyond repute
Re: BMW's X3 strategy

The X3 will look dated next to the BLK and Q5 which are bound to be dead gorgeous. On the other hand it won't bother BMW what much since they have already made tons of money of the car.
Centurion is offline  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!Share on Facebook!Google Bookmark this Post!Spurl this Post!Reddit! Wong this Post!Tweet This!
Reply With Quote
Old 09-21-2007, 10:25 AM   #5
Anisc   Anisc is offline
Enthusiast
 
Anisc's Avatar
 
Join Date: Feb 2007
Location: Belgium
Posts: 144
Thanks: 32
Thanked 16 Times in 13 Posts
Anisc is on a distinguished road
Re: BMW's X3 strategy

I don't think the X3 has any option to have an i-drive on it. the navigation and control structure is based on a older technology. I sometimes wonder why they don't change that just to bring it inline with the rest of the BMW line-up. It must be costing them a bunch to maintain a parallel system in addition to the more commonly offered i-drive..
Anisc is offline  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!Share on Facebook!Google Bookmark this Post!Spurl this Post!Reddit! Wong this Post!Tweet This!
Reply With Quote
Old 09-21-2007, 10:37 AM   #6
bmer   bmer is offline
Journeyman
 
bmer's Avatar
 
Join Date: Nov 2005
Posts: 5,535
Thanks: 6,012
Thanked 2,149 Times in 1,204 Posts
bmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant futurebmer has a brilliant future
Re: BMW's X3 strategy

Quote:
Originally Posted by Luwalira View Post
The X3 will look dated next to the BLK and Q5 which are bound to be dead gorgeous. On the other hand it won't bother BMW what much since they have already made tons of money of the car.
But it wouldn't make any sense to give up immediately when there is competition...
bmer is offline  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!Share on Facebook!Google Bookmark this Post!Spurl this Post!Reddit! Wong this Post!Tweet This!
Reply With Quote
Old 09-21-2007, 11:25 AM   #7
chonkoa   chonkoa is offline
Fanatic
 
chonkoa's Avatar
 
Join Date: Sep 2006
Location: Houston, Texas
Garage: X5 4.8i/X6 50i
Posts: 1,292
Thanks: 391
Thanked 596 Times in 285 Posts
chonkoa is just really nicechonkoa is just really nicechonkoa is just really nicechonkoa is just really nicechonkoa is just really nicechonkoa is just really nice
Re: BMW's X3 strategy

Quote:
Originally Posted by bmer View Post
The BMW lineup all in all is very fresh and well prepared against the competitors but there is one vehicle that might have big problems in the next couple of years. That's the X3. It was presented at the 2003 IAA and hit the (German?) market in January 2004. That's almost 6 years after the E46, which the X3 is based on, was presented and just over a year before the E90 was presented. There are some elements in the X3's interior that came from the E46 (air conditioning control layout etc.) and make it look dated. They didn't change those elements in the facelift. If the X3 is going on with the normal 7 year life cycle, the successor should hit the markets in late 2010/early 2011. My question is: how is BMW going to be able to challenge all the new competitors (MB's GLK, Audi's Q5 etc.) with a model that is based on the E46 chassis? IMO the only way would be making the new X3 come earlier...
Interesting question and a good topic as well.
For the next generation X3, and perhaps the Z4 as well, the next model if built on the E90 chassis will have the same problem after 2 or 3 years.

I think the best strategy moving forward will be to use the chassis that is an evolution of the E90. Something that is between the current 3 series and the next generation 3 series.
If the automobile engineers are like aircraft engineers, then I would presume that engineers are already working on the next 3 series chassis. If this presumption is true, then it will be prudent for them to use the same chassis for both the new Z4 and X3.
__________________
Life is good
chonkoa is offline  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!Share on Facebook!Google Bookmark this Post!Spurl this Post!Reddit! Wong this Post!Tweet This!
Reply With Quote
The Following User Says Thank You to chonkoa For This Useful Post:
bmer (09-21-2007)
Old 09-21-2007, 11:52 AM   #8
Fanatic
 
RikfromBelgium's Avatar
 
Join Date: Sep 2005
Posts: 1,327
Thanks: 75
Thanked 234 Times in 112 Posts
RikfromBelgium is a jewel in the roughRikfromBelgium is a jewel in the roughRikfromBelgium is a jewel in the rough
Re: BMW's X3 strategy

I really don't see the problem. X3 is huge succes, and the FL has only added to that. Yes, Q5 and MLK/GLK are coming, but not like that's gonna be next week or so. furthermore, next generation with E90 chassis, 3 series still considered as the sportiest of small sedans, what's wrong with that.
__________________
FREUDE AM FAHREN
RikfromBelgium is offline  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!Share on Facebook!Google Bookmark this Post!Spurl this Post!Reddit! Wong this Post!Tweet This!
Reply With Quote
Old 09-21-2007, 12:09 PM   #9
EnI   EnI is offline
Contributor
 
EnI's Avatar
 
Join Date: Sep 2005
Posts: 8,478
Thanks: 244
Thanked 4,576 Times in 2,044 Posts
EnI has a reputation beyond reputeEnI has a reputation beyond reputeEnI has a reputation beyond reputeEnI has a reputation beyond reputeEnI has a reputation beyond reputeEnI has a reputation beyond reputeEnI has a reputation beyond reputeEnI has a reputation beyond reputeEnI has a reputation beyond reputeEnI has a reputation beyond reputeEnI has a reputation beyond repute
Re: BMW's X3 strategy

Remember Herr Reithofer (BMW CEO) said BMW were considering to introduce a 2nd facelift for thier models. Perhaps this will start with the E83 X3.

Still a long way to go till late 2010 / early 2011.

So, another facelift sometimes in early 2009 seems very possible.




Yet with moving production from Austria to US they can shorten the X3's life cycle. Same case seems to be with Z4 - due moving the production from US to Germany.

EnI is offline  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!Share on Facebook!Google Bookmark this Post!Spurl this Post!Reddit! Wong this Post!Tweet This!
Reply With Quote
Old 09-21-2007, 12:17 PM   #10
EMpower   EMpower is online now
Fanatic
 
EMpower's Avatar
 
Join Date: Jun 2006
Location: USA
Posts: 1,154
Thanks: 322
Thanked 314 Times in 163 Posts
EMpower is a jewel in the roughEMpower is a jewel in the roughEMpower is a jewel in the roughEMpower is a jewel in the roughEMpower is a jewel in the rough
Re: BMW's X3 strategy

Quote:
Originally Posted by EnI View Post
Remember Herr Reithofer (BMW CEO) said BMW were considering to introduce a 2nd facelift for thier models. Perhaps this will start with the E83 X3.

Still a long way to go till late 2010 / early 2011.

So, another facelift sometimes in early 2009 seems very possible.




Yet with moving production from Austria to US they can shorten the X3's life cycle. Same case seems to be with Z4 - due moving the production from US to Germany.

X3 already had sort of 2 facelifts, at least in USA. Started with black bumpers, changed to full colored bumpers and dropped the 2.5 line, and then full facelift with partial color bumpers.
EMpower is online now  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!Share on Facebook!Google Bookmark this Post!Spurl this Post!Reddit! Wong this Post!Tweet This!
Reply With Quote
Reply

Bookmarks

Tags
bmw, strategy, x3

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On



Copyright ©2005 - 2009, GermanCarZone.com. All Rights Reserved.

SEO by vBSEO 3.3.1 ©2009, Crawlability, Inc.