German Car Zone

Yes, I agree. The previous Scott did share precious information with us, I greatly appreciated that.
Only some of his posts were a bit too...obvious, too BMW-marketing.

But regardless of that, he was really contributing to the quality of the forum, always providing hot news.

The "old Scott" or "T" will still post here a post or two here. But very rarely.

The "new Scott" or "G" is now in charge for CreativeMarketing communications here.

And I really hope the CM will be taken to a completely new level ... We plan some organizational changes within this forum as well ... Soon. To make CM info even more visible & accessible. Introducing ICMC - Intense Creative Marketing Communications, a step further step in the "Scott" activities.



SCOTT = Special Communication Operations, Tools & Tactics

27 = team's internal code within the department




But "CrativeMarketing (tm)" or "Creative Marketing Communications (tm)" sounds better, doesn't it?

You know in person to the previous Scottt or the new one EnI?.

When you say "ALL" I hope you don't include me in that.

Sure he did, but it wasn't as some big favour for the readers of this forum. Why should we thank him? The motivation behind releasing info on here was purely a business decision taken under the guise of "Creative Marketing". Believe me, if he didn't want us to know various "leaks" and info then he wouldn't be posting. Funny, when the new E class was officially launched, there was immediately a "leak" of the front of the F10 5 Series.

You and I, and everybody else on here, are just part of the marketing process and they can choose to include us (or exclude us) at any time they choose.

No need to feel grateful. What next? Thank BMW for putting an advertisement on the TV? Thank BMW for allowing us to buy their cars?

This is a FREE way to create buzz and product awareness. Yes it's nice as a BMW enthusiast, and I include myself in that, to find out about future models, but please lay off the sycophantic posts.

Sure the CM is a BMW-lead advertisment, but it was nicely done by keeping the interest up, releasing an info here and there.

As a car fan, I loved these little leaks and "secrets".

I however think BMW has to be very careful with CM, as it shall never feel "too much", keep the interest going but not annoying the members with excessive marketing.

Some reactions too the old Scott showed it may have been a very little tad excessive, useful info but little too much marketing around it.

The new Scott looks like he's adressing this issue by releasing the infos in a more objective manner. very good.

I also still think Mercedes and Audi are missing a great opportunity here, free advertisement on a very interested audience...

T - the "old Scott" was a true fanatic. And he is very expressive & temperamental by nature. Therefore he was often involved in arguing with other members. I doubt G - the "new Scott" will do the same. The problem was T had been in SCOTT head position too long, starting to take his "job" to seriously. Perhaps that's why he was changed ...

Since SCOOT people aren't necessarily trained PR persons but can also be eg. engineers, product planners, low-level managers, marketers etc. Loyal BMW AG employees with internet obsession ... which can be used in a very creative way - as you can see it here.


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Regarding Audi & MB ... I don't know. I guess they are not comfortable enough with such communication techniques & tools.

And such operation / experiment as SCOTT proves how innovative, avant-garde & bold BMW AG is ... also in marketing aspect.

New Scotty is nice Me like

And info like a 1000 kg roadster and coupé will make some users here very happy.... like AdvEvo and Dunkel

I would say that my predecessor was more passionate , remember T was old school BMW. He was with the company when they were playing second fiddle to Mercedes-Benz , So to see and to contribute where BMW has progressed to the no 1 Premium luxury manufacturer is a bit of a personal victory not just for one but many of the BMW personel from that era.

He was extremely passionate regarding the 5er Gran Turismo to which some say a mistake in which T would argue the benefits and positives of the Concept.
Who would have known that in the search for premium comfort that the designers and marketing people visted some of the worlds top end lounges and bars from Munich to Dubai in their quest . To you and me its just a couch in a room but they wanted to incorporate the premium and luxury feeling associated with these interiors in a new concept of car.
The work T has produced with the 5er GT is interesting to see the least because he has made the car out to be a Premium luxury toy something you must have , like a piece of art , architecture or indeed couture.

I have no intention of arguing and forcing opinion. I will let the cars do that eventually.

I'm looking forward to the Light/Sporty and efficient Four Bangers.

you're absolutely right, BUT...it's still nice to have BMW people post on a forum and release info. Would you rather not find out anything? True, they release whatever they want to, but hey...it's better than nothing.

It also helps those of us that have inside connections as well and can verify the news with a second source, in this case, Scott27.

Anyway, let's move on, I wish him the best and thanks for keeping this forum more interesting.