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The "Other" MarketingThis is a discussion on The "Other" Marketing within the SCOTT27's Info Channel forums, part of the BMW category; You never get to see some of these internally based promos reserved mainly for Autoshow and product launches as I ... |
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01-12-2008, 09:00 AM
| #1 |
| Contributor   Join Date: Sep 2006
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  | The "Other" Marketing You never get to see some of these internally based promos reserved mainly for Autoshow and product launches as I am forbidden to post them. But here is the Original visual campaign for :The MINI Clubman "The Other MINI" Visual presententation by Interone in Hamburg. real life shots and Final driving sequence devised by myself. The brief was to to keep the MINI identity but progress it's uniqueness . Providing entertainment , energy and be informative about it's purpose and always with MINI have fun...  YouTube - MINI CLUBMAN SHOWROOM FILM R55 CooperS Promotional Video YouTube - MINI Clubman Microsite Video And of course just to show that MINI is a fun brand... Body Storm....  YouTube - Smart Mini Clubman Werbung |
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| The Following User Says Thank You to SCOTT27 For This Useful Post: | jack (01-12-2008) |
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01-12-2008, 10:15 AM
| #2 |
| Fanatic  Join Date: Jan 2007 Location: Vienna, Austria Garage: MINI
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| Re: The "Other" Marketing thx for posting the last ad caused alot of hate towards the clubman in my nearest surrounding(collegues, friends), i can't agree with that because i think that the ad really transports "The Other" feeling - but still, maybe something like the first video would have got him a better reputation |
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