| Re: Lotus Tweaks Mercedes’ Electric S-Class -
07-16-2007, 02:04 AM
I think that Lexus may have gotten off to the wrong start with trying to market their hybrids... Hybrid sports cars? Not exactly a green image that is easily marketable. People are pretty logical and so it's hard for someone to believe that something that is said to be economical and environmentally savvy to be a super car performer. Kind of like how diesels are thought to be dirty soot producing carbon monsters in the U.S. Brands like Mercedes really have to market their cars smart to get Americans thinking clean diesel etc... So Mercedes will probably have not problem selling this hybrid here in the U.S. As long as they don't call it a sport sedan. |