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101EX = Rolls-Royce Corniche = production version of 100EX

This is actually the final (production version) design of new RR Corniche (aka 100EX / RR Cabriolet) - just put on a canvas folding top instead of (optional winter?) hard top. Bingo.

Nice one. Way better than initial 100EX study.

You don't believe me? Study this spy pics & compare them to 101EX:
http://www.worldcarfans.com/spyphoto...rio-spy-photos

Interesting coupe concept of the Corniche. I actually made a thread on the upcoming Rolls Corniche
that got little attention.

See the article here: (http://www.germancarzone.com/showthread.php?t=2762 (Bently Azure/ Rolls Corniche/Bently GTC convertibles!)). Bentley will also bring us a convertible version of the CGT that can also be seen in that same thread.

Btw, I wouldn`t even think about comparing this car to the Bentley CGT. If Rolls Royce gives this car the green light you can expect a $400,000 price tag! The Biggest design flaw here is the suicide doors. Thats going to make it hard for the rear passengers to inter.

I see a bandwagon forming. I'm out.

From a certain point of view the Z06 and the SL55 are competitors, but in reality, they're usually not.

Here's the thing - there's two major schools of thought buyers have when they're in the market for a new car:

1. "I have $XX,XXX to spend, and I'm looking for a car that does this, that and the other thing."

2. "I'm looking for a particular kind of car, and I'm gonna try to get the best price with the package I'm looking for."

Once you pass a certain price threshold, "type 1" buyers disappear. Even though the Corvette and the SL compete in performance numbers, they're not fighting for the same buyer, not by a longshot.

For instance, a prospective SL55 buyer is almost certain to be a "type 2" buyer. Somebody looking for a luxury two-seater with cache, and is willing to pay a premium to give it some kick. A Corvette buyer, on the other hand, could very well be a type 1 or a type 2 buyer.

The buyer of a 101EX could only be a type 2 buyer, because if you looked at cars quantitatively, you wouldn't be considering exclusive brands to begin with.

I understand that every buyer is different, and there's always exceptions. But in general, that's how the numbers pan out.

Failing to realize that this is an entirely relative matter is a danger, especially if you're in automotive marketing. Put it this way, a superior of mine at work is considering an E60 M5, but also a CTS-V. You tell me....

ALSO: I don't think an RR buyer cares anything about price. There's an price inelasticity associated w/ cars of that caliber.

I know people on staff who have cross-shopped every manner of vehicle for reasons that seem random on the surface, but make more and more sense when you boil down what's at the core of their particular car-itch.

I can understand how somebody could be cross shopping a CTS-V and an M5 in the same way I can understand how a 101EX could be cross-shopped with a Conti GT. However, my point was that the Coniti and 101EX are not direct competitors. In the same manner, both the CTS-V and the M5 are not direct competitors despite the fact that they're both high-powered luxury sedans.

Ahem...

Whoops. Sorry pops. I feel like I'm being interogated for having my own opinion. Also must remind myself that I said "I'm out".

In looking at this, all I keep thinking is how much more Rolls will have over Maybach. Between the new Corniche and this coupe RR is going to be over 1000 units a year and more importantly making money, unlike Maybach.

I liked the 100EX and I like this 101EX even more. Whereas the Phantom is just too blocky up front the grille on these "concepts" are much, much better and the look is just so mafia.

This car isn't a Bentley Continental GT competitor either, it is several classes above that "Bentley".

This is more like what an Arnage Coupe would be. The 100EX (Corniche) and Azure are competitors also.

M

Very nice description.

M