RR4 to double Rolls Royce volumes - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER
We’ve brought you spy shots and Rolls Royce has released official sketches of the smaller RR4 sedan, but the car is still at least a year and a half away from its 2010 debut. That’s not stopping company officials from speculating on sales figures or talking details, however. Ian Robertson thinks the new car will more than double Rolls Royce’s annual volume to 2,500 cars per year.
With about 1,000 cars sold in 2007, that would require 1,500 RR4 - or Silver Ghost, as some rumors indicate it will be named - sedans to be sold each year, according to
AutoTelegraaf. The target would drastically increase Rolls Royce’s revenue, but it would also place a massive burden on the company’s production line.
A bespoke 12-cylinder, smaller than the Phantom’s 6.75L engine is planned. Petrol fuel will be the only choice early on in the model’s life cycle, but Robertson hinted that diesel could become an option once the new car has been on the market for a while. Coupe and convertible body styles are on the drawing board, but at this point they exist only as design studies. There are also reports the car could share BMW’s new 400hp (298kW) 4.4L V8, however Robertson has stated in the past that the RR4’s engines will be unique to Rolls Royce.
The Goodwood facility where the company’s cars are built is being completely refitted to make room for the RR4’s production, and the ramp-up to 1,500 units will take a couple years. The company expects to produce 800 RR4s in the car’s first year. Production is expected to begin late in 2009 with the first models going for sale early in 2010 at a street price between $250,000 and $300,000.
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