Confirms RR4 model series

Rolls-Royce has been increasingly selling more cars over the past four years, and in 2007 the British super luxury marque went into the four figures with 1,010 units sold. The 4-door Phantom models accounted for 75% of the sales, while it was the Phantom Drophead Coupe which drove the volume increase over the four-figure benchmark.
North Americans bought most Rolls-Royces, accounting for 40% of sales and the market grew by 22%. The United Arab Emirates and China both grew exceptionally (70 and 50% respectively) and show a lot of promise for the future.
“Everybody at Rolls-Royce is delighted with this tremendous result which marks our fifth anniversary in the best possible way,” said Ian Robertson, Chairman and Chief Executive.
What does Rolls-Royce have in store for us in the future. Firstly the Phantom Coupe, based on the 101EX Concept but by 2010 Rolls-Royce is planning to launch a new model series, currently referred to as RR4, which will sit beside the Phantom models.

Press Release

ROLLS-ROYCE CELEBRATES RECORD RESULT

Rolls-Royce Motor Cars saw sales in 2007 increase by 25 per cent, compared to 2006, with retails of 1010 cars. This is the first time that annual sales have reached four figures and the fourth successive sales increase since the company was launched in 2003.
There was strong demand for all Phantom models, with the four door versions (Phantom and Phantom Extended Wheelbase) remaining the best sellers and accounting for 75 per cent of the total. However, it was the exceptional demand for the new Phantom Drophead Coupé, launched in the summer, which drove the volume increase. Production capacity at Goodwood was maximized by working extended shifts.
“Everybody at Rolls-Royce is delighted with this tremendous result which marks our fifth anniversary in the best possible way,” said Ian Robertson, Chairman and Chief Executive. “It confirms Rolls-Royce as the most desirable brand in the super luxury market and is a credit to the passion and dedication of our teams at Goodwood and around the world. The customer reaction to the Drophead Coupé has been astonishing, exceeding all our expectations.”
North America remained the biggest single market for Rolls-Royce in 2007, accounting for 40 per cent of sales and showing growth of 22 per cent. Exceptional performances were seen in the United Arab Emirates and in China which grew by around 70 and 50 per cent respectively.
The Rolls-Royce dealer network expanded to 80 in 2007, with new showrooms including St Petersburg, Kiev and Dresden. The top selling dealers worldwide in 2007 were, respectively, Beverly Hills, London, Abu Dhabi, Tokyo and Dubai. Abu Dhabi saw the highest annual increase, with sales more than doubling.
Looking ahead in 2008, Rolls-Royce has announced its intention to launch a two-door coupé model, based on the Phantom, in the summer. Further into the future a new Rolls-Royce model series, to sit alongside the Phantom models, will be launched in 2010, currently named RR4.
http://www.worldcarfans.com/9080109.012/rolls-royce-celebrates-record-2007-result

BMW group 's device should be: The Art of Management.

"The Ultimate Marketing Machine"

Yeah marketing has played a part ......but really the big thing is they got the product right.

It is not a Rolls-Royce Phantom like the one it replaced, for one, it is much cheaper than the old Phantom, but also BMW realized that it had to be aimed at a very different clientèle from the Phantom VI.

BMW/Rolls-Royce took a calculated risk with the styling of the Phantom -- but they absolutely got it right it seems.