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klier   klier is offline
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Re: Eni, SCOTT need help/info/clarifications ... - 01-26-2007, 02:57 PM

1. It's hardly brand damaging because Bentleys sell like hot cakes in 'elite' circles too, trust me.

2. Paris with her Bentley....who cares seriously? RR has the same with all the rappers and video clips and whatnot.
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EnI   EnI is offline
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Re: Eni, SCOTT need help/info/clarifications ... - 01-26-2007, 03:31 PM

Quote:
Originally Posted by klier View Post
1. It's hardly brand damaging because Bentleys sell like hot cakes in 'elite' circles too, trust me.

2. Paris with her Bentley....who cares seriously? RR has the same with all the rappers and video clips and whatnot.

1. Yes, they sell like hot cakes. But RR also care about brand image - which has nothing to do with sales numbers. RR is still a high-profile exclusive brand, a collector item. And RR care about that.

2. Yes, but rappers have bought or rent their car regularly, while Miss Hilton was given (actually it is a free lease!) her Bentley by a Bentley Motors company - due marketing reasons. Since she is exposed so much, and as an aftermath her car (= Bentley) also appear in media very often. Don't know if it's the same case with Range Rover & SLR. While RR are not interested in such pop-corn marketing.
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