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AUDI R8 Electric DebutThis is a discussion on AUDI R8 Electric Debut within the R8 forums, part of the Audi category; We have a first teaser of the new Audi R8 electric Audi Deutschland > Erlebniswelt > Design & Technologie > ... |
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09-03-2009, 04:25 AM
| #1 |
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 |  AUDI R8 Electric Debut We have a first teaser of the new Audi R8 electric  Audi Deutschland > Erlebniswelt > Design & Technologie > Audi e-tron |
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| The Following 5 Users Say Thank You to audiman For This Useful Post: | BMW Power (09-03-2009), DaSilva (09-03-2009), dr Dunkel (09-03-2009), Imhotep Evil (10-06-2009), klier (09-03-2009) |
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09-03-2009, 07:52 AM
| #3 |
| Moderator   Join Date: Apr 2006 Location: Sweden Garage: 2009 MINI Cooper S
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 | Maybe Vision ED could become a reality sooner than expected. Otherwise, BMW would stand alone without a premium real hybrid/electric vehicle.
__________________ Edmunds - Insideline We love a giant killer because it makes great headlines and there's always pressure to deliver an upset. |
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09-03-2009, 09:16 AM
| #4 |
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| I'd prefer the gasoline engines to remain internal combustion with hydrogene, rather than go electric....
__________________ Giannis - Born of jets |
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| The Following User Says Thank You to Giannis For This Useful Post: | dr Dunkel (09-03-2009) |
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09-03-2009, 01:00 PM
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| I have some problems with these "Electricity Untamed" videos Audi uses to promote "the power of electricity" ... since the videos (some of them) show very dangerous situations indeed (eg. lightning strike) ...  People may get wrong message. Instead "electricity = power", "electricity = danger" message will be perceived. Unless the phase 2 is all about how Audi managed to "tame electricity" - but that again using term "tame" together with a sports car also isn't very wise.  Communicational mess ... |
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09-03-2009, 02:01 PM
| #7 |
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| ...or, people simply know that lightning equals power and in the same time they get the message that lightning equals force of nature. So, waht do we have? Power + force of nature = green and kicking life into a sportscar. All good if you take that perspective.
__________________ Edmunds - Insideline We love a giant killer because it makes great headlines and there's always pressure to deliver an upset. |
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09-03-2009, 02:32 PM
| #9 | |
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The problem is that except the go-kart video all the other videos show the "uncontrollability issue" of electricity. Not a good idea showing unpredictable & uncontrolled power of electricity. I hope Audi will use the "control" argument in the Phase 2. Mind we all here know about zillion times more about cars, car tech, upcoming models etc than average Joe (especially those working as so-called journalists)... Yet sometimes it's wiser to make a message pointed at average Joe - since in that case ALL will understand it. Otherwise average Joe would come to completely different meaning of the message. Faulty PR can backfire - eg. check latest Honda's Facebook fiasco with that crossover thingy ... Since on FB the population is definitely not the target population for that car. | |
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| The Following 2 Users Say Thank You to EnI For This Useful Post: | dr Dunkel (09-03-2009), NarutoRamen (09-04-2009) |
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09-03-2009, 03:01 PM
| #10 | |
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__________________ Edmunds - Insideline We love a giant killer because it makes great headlines and there's always pressure to deliver an upset. | |
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