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Australian Audi R8 owners will receive special attention from Audi Australia that even owners of the slightly more expensive S8 don't get. At $259,900 AUD, the R8 is relatively not pricy, but Audi is trying hard to secure the loyalty of their new found customers. According to the article about
"70-75 per cent of our sales are conquest; we have people stepping out of Porsche, Ferrari, Maserati and BMW 6-Series.”
For Aussie R8 owners, they will get
Quote:
All R8 customers get the mobile phone number of Audi Australia managing director Joerg Hofmann, part of the personalised service. Having placed a deposit on an Audi R8, they get a welcome booklet with more details on their car.
Later in the waiting process R8 customers receive an aluminium booklet with more details and an update on the progress of their car. Closer to the arrival date of the car, each customer gets some prints of the original sketches of the car, each personally signed by Audi design boss Walter de’Silva.
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10-08-2007, 04:46 AM
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