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Originally Posted by siko Wow... pretty lame marketing from MB. I'm a little dissapointed. |
I think it shows how intense the competition is in every market sector. In this case MB having identified a market sector which at least I myself would not have thought of when thinking about buying cars.
Since the Rolling Stones have managed to win a cross generational following unlike any other R&R band, it is still interesting that MB thinks that they could sell cars by linking one of their models to the band. I would have to think that if this works, the customers would be by and large from the original hard-core fanbase from the sixties. When attending their latest concert in Madison Square Garden, I did notice a huge gathering around aN R-class car at the arena.