This week Fourtitude received a group of photos taken on a commercial shoot for Audi of America in Denver, Colorado by the company’s interactive agency Factory Design Labs. Contacts haven’t provided much detail in regards to the planned plot of the work, however we can tell from the shots that it stars the Audi Q7, an RS 4, a host of Apple hardware and a smart-looking owner with enough electronic and automotive toys to make just about anyone jealous.
Given the new Audi Music Interface (AMI) offers unlimited access to Apple’s iPod via the SUV’s MMI system, we assume the AMI system is a major message in the planned commercial or film short.
The photos also offer an interesting insight on what a commercial shoot looks like behind the scenes. Look forward to seeing the final film in the next few months, just one element of Audi’s big push for a whole new marketing presence in 2006.
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