German Car Zone

Overtly sporty, the brand new Audi Q5 is a blast, especially in combination with the critically acclaimed Bang & Olufsen Sound System.

• With 14 loudspeakers, 10 amplifier channels and a total output power of more than 500 watts, the Bang & Olufsen Sound System offers a unique combination of renowned sound quality and high output power.
• Through numerous hours of music listening and sound tuning, Bang & Olufsen sound designers have fashioned an outstanding soundstage that matches the acoustic signature of the Audi Q5 perfectly.
• Bang & Olufsen True Image™ Digital Signal Processing turns 2-channel stereo signals into perfect 7.1-channel surround sound.
• Bang & Olufsen True Image™ Digital Signal Processing also optimises multichannel formats such as DVD-Audio into 7.1 channels for vehicle playback.
• Sound can be optimized according to the number of people in the car and their position.
• The system uses a microphone integrated in the ceiling of the cockpit, and automatically adapts the volume and equalizing to changing noise conditions.
• The Bang & Olufsen Sound System is completely integrated with the multi media user interface (MMI) in the Audi Q5.

Jens Peter Zinck, Managing Director, Bang & Olufsen Automotive
"By seamlessly integrating a unique sound system into the Audi Q5, Bang & Olufsen is not only giving drivers and passengers an exceptional sound experience, but also pleasing all their other senses through the strongest possible commitment to performance, design, craftsmanship and user-friendliness."

"Being a mid-size luxury SUV, the Audi Q5 is an exciting addition to Audi’s product range, and one that Bang & Olufsen is proud to add an extra dimension to. The formidable performance and sleek design of the sound system is the perfect match for the pure thrill of the athletic and muscular Audi Q5."


The concept
The Audi Q5 is a mid-size luxury crossover SUV and the second Audi model in the Q range after the full-size Audi Q7, which has been extremely well received by customers as the first luxury SUV from Audi.

The Audi Q5 will have great off-road ability. All models will feature a raised ride height and quattro four-wheel drive as standard, and with a chassis tuned for on-road handling, it will be sporty and fun to drive.

Inside, the cabin is derived from the new A5, but the Audi Q5 will have enough room to carry five adults in comfort. A real highlight of the interior is the Bang & Olufsen Sound System comprising fourteen custom-made loudspeakers, and offering a total output power of more than 500 watts delivered by 10 amplifiers.

Bang & Olufsen has developed a fully integrated in-car surround sound system supported by proprietary True Image™ technology. Specifically tuned for the system in the Audi Q5, True Image™ turns 2-channel stereo signals into perfect 7.1-channel surround sound, distributing both channels to all loudspeakers in the car - each with its own particular delay and level. The Bang & Olufsen True Image™ Digital Signal Processing also optimises multichannel formats such as DVD-Audio into 7.1 channels for vehicle playback, providing drivers and passengers the chance to enjoy their favourite music DVDs while on the move.

The Bang & Olufsen Sound System uses a microphone integrated in the ceiling of the cockpit to measure changing noise conditions, and automatically adapts the volume and equalizing accordingly. At the same time, the intelligent loudness system ensures that the perceived balance of bass, mid-range and treble remains constant at all volume levels to ensure pure, authentic sound at any volume and any speed.


In addition, a customer-defined sound focus makes it possible to preset or change the sound image, optimizing it to the number of people in the car and their position: Driver focused, front or rear seat focused or focusing on all seats, placing the driver as well as any and all passengers at the centre of the listening experience.

The design of the sound system is inimitably Bang & Olufsen. Featuring more prominently than in other Audi models, the sound system matches the powerfully built Audi Q5 perfectly. The seamless integration also applies to the operation of the audio system, which is fully integrated with Audi’s built-in Multi Media Interface.

The Audi Q5 is the perfect drive for anyone with sporty ambitions, and with the added thrill of the Bang & Olufsen Sound System, chances are that Audi Q5 owners will choose to spend a good deal of their time either on or off-road.

http://www.fourtitude.com/news/publish/Audi_News/article_3932.shtml