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Porsche at top of German image scale after eight yearsThis is a discussion on Porsche at top of German image scale after eight years within the The Porsche Lounge forums, part of the Porsche category; According to a study conducted by German magazine Manager-Magazin, Porsche is the company with the best image in Germany for ... |
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01-25-2008, 03:39 AM
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| GCZ's High Court   Join Date: Sep 2005 AKA: Tycoon Garage: A naturally aspirated V8 mofo - 2008 BMW 550i
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  | Porsche at top of German image scale after eight years  According to a study conducted by German magazine Manager-Magazin, Porsche is the company with the best image in Germany for the last eight years. Tallying the votes of 2,500 representative chairmen, managing directors and chief executives, Porsche AG took first place in the comprehensive cross-branch “Imageprofile” survey that included 152 companies from ten branches of industry. This is the fifth consecutive time the German automaker has won the prestigious award, which is doled out once every two years. The study was entrusted to the Institute TNS Infratest and BIK Marplan Intermedia, who investigated not only general impressions but five image-forming factors: ethical behavior, innovative strength, customer orientation, management quality, product and service quality. The German automotive industry continued to defend its place on the winners’ podium, with BMW and Audi coming in second and third place, respectively. Adidas, Google, Coca-Cola, Hugo Boss and Nokia also finished in the top ten places in the survey. Volkswagen, who improved its ranking from 76 to 26, experienced the greatest positive image development over the last two years. Source - WCF: Porsche at top of German image scale after eight years --------------  
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01-25-2008, 04:34 AM
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| Trendsetter  Join Date: Sep 2005
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 | Re: Porsche at top of German image scale after eight years Hardly surprising. I would totally agree with this. Porsche has an outstanding image. I honestly believe that Porsche's consistency and strict adherence to its traditions is what has made the difference here. All the other German manufacturers appear to have lost focus on their core values and traditions (or change them) Porsche is the most German of the German car manufacturers.
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01-25-2008, 04:37 AM
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| Re: Porsche at top of German image scale after eight years Quote:
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