German Car Zone

PRESS RELEASE:
Porsche restructures North American
motor show activities

Stuttgart/Atlanta. Dr. Ing. h.c. F. Porsche AG of Stuttgart, Germany, is
reorganizing its trade-fair activities in North America, in close
collaboration with its sales company in Atlanta. As part of the general
reduction in trade-fair appearances which began two years ago, in favor of
greater emphasis on direct contact with potential customers, motor show
activities will in future be concentrated in the main sales areas of
Porsche Cars North America (PCNA). Of the North American trade fairs in
2008, Porsche will among others be attending those in Chicago, Los Angeles,
Miami, New York and Toronto. The company is no longer expected to attend
the North American International Auto Show in Detroit.

As a successful supplier of sporty premium vehicles, Porsche is an
exclusive niche manufacturer in the USA and Canada, just as it is
elsewhere. Despite consistently achieving record sales figures, Porsche
constantly strives to use its limited resources in the most efficient,
customer-oriented manner possible. Of the 36,669 vehicles delivered to
customers in North America by Porsche during its record 2005/06 fiscal
year, over 20,000 were destined for the West and East Coasts. These results
go to show that the restructuring of trade-fair activities was a strategic
company decision that is bearing fruit.

Unfortunitely Porsche has restructured their motor show activities in Australia as well. It hasn't been in the Sydney motor show for the past 2 years, which was a massive disappointment cause i was hoping to see the new Turbo last year.

But by doing this, aren't they assuming that potential customers don't come from motor shows?

I see nothing but negatives for doing this. What's wrong with exposure to the general public?

I guess the ratio between spending and effectiveness aren't good enough for Porsche.