Had a chat w/ a rather blunt but at the same time very cutreous salesman. I just wanted to get a little insight into the process of becoming a Ferrari owner. So I asked him what the order books were looking like for the 599 GTB, and he said he has 150 deposits on the car, essentially the car is sold out for it's whole life of production. He started to tell me about Ferrari dealers system of patronage, which from a money making stand point makes sense, but it kinda sucks for everyone else who wants a new Ferrari and can't get one. Otherwise you'd need to have a pretty good network to even get your foot in the door. In hindsight and without delving into further detail, to me, you really have to want the badge. There are other cars out there for less money that can perform just as well or better and handle in the same manner, though you won't be able to say, "Hey, I'm in a Ferrari". A small price to pay.

It's even nicer to be able to say "Hey, I'm in a Lamborghini!" imo.

That the 599 is sold out for its entire life of production is another proof that anything with a Ferrari badge sells.

hype and sex sells. Unfortunately.

does the same "qualifications" system that ferrari uses, exist in any other car brand. Anyone knows?

I didn't know this was the case for all Ferraris, although I remember when the Enzo went on sale, current Ferrari owners were invited to buy the car, you couldn't just go to the dealership and buy the car!

I would love to own one and not because of the badge, its fast and good looking car

Ferrari is one of the most prestigeous car makers in the world. No doubt why their cars are such big hits. On the other hand since existing Ferrari owners are favored when ordering a new model over new buyers it's also like some kind of a prive club.

Being one of the hottest and most wanted Auto maker helps too. Thier cars imo are hotter than anything else for the streets. I preffer them over a Lambo. personally.

Yea, when you ask a 5 year old kid what car they want, they will always say they want a Ferrari, it's the car company that impresses everyone, even people who know nothing about cars!

the 599 is so ugly. The badge is beautiful though. Best badge in the world the prancing horse.