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STUDY: Men can't help but enjoy fast cars - it's that testosterone thing againThis is a discussion on STUDY: Men can't help but enjoy fast cars - it's that testosterone thing again within the The Pit - General Discussion forums, part of the Website Forums category; Talk about a foregone conclusion. Researchers at Canada's John Molson School of Business at Concordia University in Montreal took thirty-nine ... |
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10-15-2009, 04:33 PM
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  | STUDY: Men can't help but enjoy fast cars - it's that testosterone thing again  Talk about a foregone conclusion. Researchers at Canada's John Molson School of Business at Concordia University in Montreal took thirty-nine typical young men (i.e. college guys) and placed them in one of two cars. The first was a Toyota Camry. The second was a Porsche 911 Cabriolet. They then let the men drive up and down on two streets. One was busy and filled with women. The other was deserted. After each little cruise, each man's saliva was measured for levels of testosterone. Results? Interestingly, whether there were ladies present or not, the mens' testosterone didn't increase at all after driving the Camry. Can anyone else hear Toyota's CEO Akio Toyoda groaning? The Porsche? Well, this is interesting. When a young man drives down a skirt-filled street in a Porsche droptop, his testosterone level rises. And when then same young man drives down a totally empty road all by his lonesome in a Porsche convertible his testosterone level... rises. To the same level, in fact, as it did when all the ladies were around. Says lead researcher Gad Saad, "In other words, just put a guy in a Porsche, and his testosterone levels shoot up, whether people watch or not." This biological reaction, according to Saad, is a form of "sexual signaling." A way of signaling to potential mates that the driver of said car is the best breeding stock, the best potential mate. Continues Saad, "It's saying, 'all you pretenders out there - you couldn't be driving this Aston Martin - you couldn't even rent it.'" Insert crack about auto journos borrowing it for a week here. - STUDY: Men can't help but enjoy fast cars - it's that testosterone thing again — Autoblog
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10-15-2009, 04:36 PM
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| Journeyman  Join Date: Sep 2005
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| So finally it's been scientifically confirmed.  |
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10-15-2009, 05:28 PM
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10-16-2009, 03:46 AM
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| The Photo Phanatic   Join Date: Oct 2005 Location: Munich, Germany Garage: '08 BMW 118i
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| Great article. I knew the V6 Camry was such a fun car (because it is so fast from 0-100 km/h!)! But I guess the Porsche V6...eh Boxer-6 is better! 
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