  | |||||||
| Home | Register | Search | Today's Posts | Mark Forums Read |
Kelley Blue Book 2008 Brand Image AwardsThis is a discussion on Kelley Blue Book 2008 Brand Image Awards within the The Pit - General Discussion forums, part of the Website Forums category; Influential auto resource Kelley Blue Book (KBB) and its marketing research team have compiled a list of vehicles based its ... |
 |
| | LinkBack | Thread Tools |
03-24-2008, 03:53 AM
| #1 |
| Contributor   Join Date: Sep 2005 Location: Aurora IL USA Garage: 2003 Mercedes-Benz CLK430 Cabriolet
Posts: 15,642
Thanks: 5,226
Thanked 9,530 Times in 4,030 Posts
  | Kelley Blue Book 2008 Brand Image Awards Influential auto resource Kelley Blue Book (KBB) and its marketing research team have compiled a list of vehicles based its consumer perception data. Researchers look at carmaker’s achievements in creating and maintaining brand attributes that consumers look for when buying a new car, and is one of the best indicators of how certain brands are perceived by the public. The winners were announced during a media event at this week’s New York Auto Show and include top picks for ‘Best Interior Design’ and ‘Best Exterior Design.’ Remember that the cars are not judged on any particular criteria but are picked depending on consumer perception, arguably the most important indicator. The winners are as follows: Best Overall Interior Design: Toyota Best Overall Exterior Design: BMW Best Overall Prestige Brand: Mercedes-Benz Best Interior Design — Non-Luxury Sedan/Coupe/Hatchback: Toyota Best Interior Design — Luxury Sedan/Coupe/Hatchback: Lexus Best Interior Design — Sports Car/Convertible: Mercedes-Benz Best Interior Design — Truck: Chevrolet Best Interior Design — Non-Luxury SUV: Toyota Best Interior Design — Luxury SUV: Lexus Best Interior Design — Minivan: Honda Best Exterior Design — Non-Luxury Sedan/Coupe/Hatchback: Chrysler Best Exterior Design — Luxury Sedan/Coupe/Hatchback: BMW Best Exterior Design — Sports Car/Convertible: Porsche Best Exterior Design — Truck: Chevrolet Best Exterior Design — Non-Luxury SUV: Ford Best Exterior Design — Luxury SUV: Mercedes-Benz Best Exterior Design — Minivan: Toyota Motor Authority Kelley Blue Book 2008 Brand Image Awards A really wacky list IMO. Mercedes and BMW in particular seem reversed in everything but overall prestige. M
__________________ Merc1 Allstars: SLS, SL63, S65, SLK55, CL63, SL65 BS, E63, R8 5.2, S5, LP560, LP670, M3, Mulsne, BK, DBS, GT500, Gran S, 911, X6M, Z4, Veyron GS, XFR, XKR, ZR1, CC, GTI, CTSV, 458, 599. |
|            |
| Sponsored Links |
|
03-24-2008, 05:32 AM
| #3 |
| Me for President  Join Date: Sep 2005 Location: Sweden Garage: Rear Wheel Drive
Posts: 20,543
Thanks: 1,537
Thanked 7,313 Times in 3,002 Posts
| Re: Kelley Blue Book 2008 Brand Image Awards I agree with the bimmer awards but not the rest 
__________________ BMW M (that’s for Marketing, not Motorsport) Post your BMW Frankfurt photos here: http://www.germancarzone.com/bmw-lou...re-thread.html |
|
| |
|
03-24-2008, 07:22 AM
| #4 |
| The Photo Phanatic  Join Date: Oct 2005 Location: Munich, Germany Garage: '08 BMW 118i
Posts: 12,988
Thanks: 10,448
Thanked 9,147 Times in 3,289 Posts
| Re: Kelley Blue Book 2008 Brand Image Awards Best Interior Design — Non-Luxury Sedan/Coupe/Hatchback: Toyota Best Interior Design — Luxury Sedan/Coupe/Hatchback: Lexus Best Interior Design — Non-Luxury SUV: Toyota Best Interior Design — Luxury SUV: Lexus  You have got to be kidding me... Who fills out these surveys? Toyota fanboys?  Toyota interiors are so plain and boring and they're not even that ergonomical or well laid out. Plus, after really checking out Toyota's at the Geneva Car Show I am really not impressed with their interiors. They use a lot of silver-colored plastics which looks "better" than matt black plastic but it's still the same flimsy plastic that just "looks good". I thought Mazda, Honda and Mitsubishi had excellent interiors when it came to Japanese cars, especially Honda. Toyota interiors were full of large panel gaps compared to the other Japanese brands I just mentioned and their designs were just God awful. I hate having the speedometer and important data positioned on top of the center console...
__________________ CWPhotography |
|
| |
| The Following User Says Thank You to cawimmer430 For This Useful Post: | Merc1 (03-24-2008) |
|
| Bookmarks |
| Tags |
| 2008, awards, blue, book, brand, image, kelley |
| Thread Tools | |
| |
Similar Threads | ||||
| Thread | Thread Starter | Forum | Replies | Last Post |
| Kelley Blue Book Announces 2008 Brand Image Awards Winners | PHYBENZ | The Pit - General Discussion | 1 | 03-20-2008 03:24 PM |
| Audi S5 vs Infiniti G37 vs BMW E92 335i | chonkoa | Internal Combustion | 22 | 08-27-2007 07:12 PM |
| Volkswagen Rabbit Receives Kelley Blue Book's Cool New Car Under $18,000 Award | phaeton | Golf/Jetta/GTI/Rabbit/Eos | 1 | 04-24-2007 08:02 PM |
