Yeah, but dOmInIX, I've lost track of all the limited editions Rolls keeps producing. This is nothing new for Rolls-Royce though, they have been doing these "limited edition" models for many years now. God knows how many different limited edition Silver Spurs there were ...but every time you opened "Queste" magazine in the 1980's and 90's, there was another new "limited Edition" available. It reminds me of Leica and Hasselblad cameras ...they are always making "special edition" models of their cameras too ....after a while it just seems tacky.

LOL...Maybe that isn't so bad! Just look how many great special editions of Diablo were made! But I agree they shouldn't exaggerate!

Honestly, IMO, for something like cameras or Lamborghini Diablos, there could well be special editions - these things have a more common image, to me. They might be expensive for what each is in its respective field, but they're not really bespoke objects.

On the other hand, perhaps I'm live in an idealistic dreamland, but I expected Rolls to have perhaps every car as a special edition, for its owner. It's both expensive and the type of car that is like that.

I mean, is it like the normal version isn't special enough that you have to have special limited editions? Do the buyers of these cars want cookie-cutter vehicles, whether they're limited or not? I know they're not really high turnover cars, and you might need the odd limited edition (if you're a slave to sales figures) to spur interest. However, if I'm paying that sort of money then I want whatever I want, whether it was part of a special edition before or not. to me, it's like they're just showing potential customers just what they can do, more than making an actual limited edition.

Interesting argument Snake. In the end, this is just marketing. Let's be honest here, Rolls-Royce, Maybach, and Bentley, all say they offer their customers complete freedom to "express themselves" and realize their fantasies etc., but in reality, very few people would ever stray drastically far from the usual options ...and commission, say, an open-top version or a safari-themed interior.

Rolls-Royces [Phantoms] of the past were much easier to customize because they had a separate chassis ...they were genuine coachbuilt vehicles (Old Rolls-Royce)...the current Phantom has very little at all in common with it's predecessor, the Phantom VI. The Phantom VI [which ended production in 1991] was a much more elitist car than the current Phantom ...not so much because of its price or rarity, but moreso for the highly-cultured clientèle it was aimed at ....a clientèle that has become rarer and rarer. There are many very wealthy people in the world today (which naturally means the market for Rolls-Royce is secure) but today's average Phantom buyer is very different from the average buyer of a Phantom VI ..which was a genuinely aristocratic vehicle designed specifically for a very formal way of life.

Yeah, I think I must be living in a bygone era.

Still, even though the newest Phantom is a much more standardised car (seeing as you'd have to really make major modifications to a lot of other stuff once you change a few components) I'd have thought people could use their imaginations a bit, beyond the 'usual combinations'. I would be surprised if Rolls (and Maybach and Bentley for that matter) don't employ some consultants during the sales process to inform you of the possibilities.

Nevertheless, I think this is a much more cookie-cutter-ised, commercialised and more 'populist'/'vulgar' era of carmaking, for perhaps both better and worse. Ah well.

Oh, they most certainly do ...check - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER out.

Interesting video

Are you sure?Isn´t the basic phantom exclusive enough?But,I see were you are gettin´ at so I must agree..BTW,I love the car..RR is untouchable is luxury segment if ask me.

If you read SV's posts you will probably understand what I mean!