It might look a bit kitsch from the outside, but the interior, although a bit showy, is made to a standard that Mercedes and BMW should take note of - it makes the level of quality in the Mercedes W220 S600 Pullmann look pathetic.
Mercedes might not see the Phaeton as much of a threat but they sure could learn a thing or two about build quality from VW's interiors.
Look real plastic -

Plastic-looking veneers, loose-fitting leather and a generally ugly interior design - The W220 S600 Pullmann was a real low point for Mercedes IMO - it's like a manifesto of tackiness and tastelessness.
