German Car Zone

VOLKSWAGEN PASSAT WAGON WINS 2007 IAG AUTOMOTIVE ADVERTISING AWARD

Passat Wagon honored as Most Effective TV Launch Campaign for “Safe Happens” advertisements
AUBURN HILLS, Mich. – Volkswagen of America, Inc. announced today that the Volkswagen Passat wagon was recognized as the “Most Effective Established Nameplate Launch Campaign” by IAG Research during the 2007 New York International Auto Show opening press breakfast on April 4th. IAG Research is a TV advertisement and product placement effectiveness measurement company. Volkswagen was recognized for producing ads that effectively reached the 18- to 54-year-old television viewing audiences. The award category was based on national advertising that began airing in 2006, and on responses from 1.5 million television viewers who respond to survey questions.

Volkswagen Jetta and Passat advertisements were finalists for “Most Effective Overall Ad” in the non-luxury category by IAG Research. The Jetta recognized for the ad “Dance,” and the Passat acknowledged for its “Safe Happens” advertisement.

“We were extremely honored to receive the “Most Effective Established Nameplate” award from IAG Research for our “Safe Happens” campaign,” said Kurt Schneider, general manager of creative contentat Volkswagen of America, Inc. “Our advertisements took the opportunity to communicate real-life situations that reinforce the importance of safety in the lives of our consumers and prospects.”

About IAG Research

IAG Research measures the effectiveness of television advertising, product placement as well as viewer engagement with TV. IAG Research's suite of measurement products are used by such industry leaders as American Express, Procter & Gamble, Verizon Wireless, Johnson & Johnson, Home Depot , VISA, Merck & Co., Paramount Pictures and major networks such as ABC, CBS, NBC, FOX, ESPN, and TNT/TBS, and various automotive companies. For more information about IAG Research or the ad awards program, please visit: www.iagr.net