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i like this quote from digg member canfezplay

It's not impressive at all. Zune has been outsold by its non-iPod competitors by a wide margin since its release. I still see ads running for Zune on cable TV - no idea why.

It's fun to pretend that Apple has pinned-down the Mp3 player market under a crushing monopoly, but iPods remain value competitive.

I said last year "we'll wait and see." I waited, I saw. Zune tanked.

lol zune.. cant wait for a microsoft phone..it will probably fail the same way compared to the iphone..
maybe they should just give up..and do what they are known for doing

They should spend the resources improving Windows, cos it's needed.

LOL, love that picture of one zune and 100 ipods!

I think they need to launch the zune in Europe and the rest of the world, not just america, don't understand why they haven't, makes no sence to me!

timing is everything. the ipod arrived into a market craving for a decent mp3 player. something that would replace the chunky discman or the irrelevant MD format. the zune gets respect for carving its own share in an already competitive marketplace. the way i see it, the company that ties themselves to the best battery maker will win. more features mean very little when battery life is so poor.

here's the follow up the the first article. not quite there yet: - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

I think there's plenty of parallels betweens Microsoft's Xbox venture and the Zune. As with the Xbox, MS saw that a lucrative, consumer electronics niche had matured and they were ready to use their deep capital reserves to leverage themselves into the market.

With the Xbox brand, there was a lackluster start, but the Xbox360 has apparently been able to partly dislodge Sony's grip on console-gaming - at least for the time being.

The Zune is a different story because, without wildfire acceptance, Microsoft has no revenue model to fuel the fledgling brand. They're not making money off the store, and thanks to Apple's volume discounts and subsequent Zune price matching, they're not making money off the hardware. There's also the fact that the portable music player / music store business model is extremely volitile. Sure, Apple is doing good business, but they're changing-up the game almost annually to keep up with the frantic pace of change that's molding content distribution.

There's not the critical mass nor the long-term fiduciary incentive to keep Zune alive. If Zune continues on past another year, it will be a corporate vanity project and nothing more.

i was jus about to say 'Wow! 1 million already?'...but I guess the 1 million is not true.

btw, anyone know when the new Ipod is coming out? Im thinking of buying a 60/80Gb video but i dont want to buy one if there is something better coming out..