BMW 0-Series Thread (Rumours & info)

[EnI]

Originally Posted by Cabasse0

don't forget that BMW will have to answer to Audi soon A1 ....

BMW have MINI in this segment.

But there will be sub-1er BMW !!! Yet as BMW sub-brand (most probably BMW Isetta). The cars now developed under code "Project i" Which will be even sub-MINI size - especially when next MINI won't be that mini at all. . "Project i " will be of smart or Toyota IQ etc size.

Btw, Y-series trademark (Y1,Y2, Y3 etc) is already registered & owned by BMW AG, and so it is the Isetta trademark.



No 0er or 0.5er trademark (0-series or 0.5-series) of course ...

PS: regarding the future platforms ... as Scott said: they will be modular & very flexible: hybrid / electric compatible - so the ICE or electric engines can be mounted in the front, middle or rear. Same goes for batteries: front, mid or rear.

[Cabasse0]

isetta by BMW ? or 1 series compact ?

[HighestOfHigh]

Well it would be nice to see BMW build a small car under $15k, but I guess that would be asking too much!

[bmer]

Originally Posted by batosai

CAR has always been credible.

Yes, I'm sure they are always right. Like with the M1 that was suppose to come (with the E46 M3's engine) already last year according to CAR. http://www.carmagazine.co.uk/Secret-...-series-range/

[NarutoRamen]

Isn't this the fabled Project-I, the city car? The info Scott gave on the other page only tells us that there is a platform capable of doing this, but he points to the 1er and 3er but not this supposed 0-series. BTW, 0-series name doesn't make much sense. Marketing wise, anything being called a Zero is not a good idea.

[dr Dunkel]

CAR and credibility:

[cawimmer430]

Why "0-Series"? That seriously sounds like FAIL / LOSER from a psychological point of view. Subconsciously people could view the "0" nomenclature as a negative thing and thus reject the whole car. I don't think this will do wonders for the car - if it will be made.


There have been many product failures because of the wrong name.

The Chevrolet Nova didn't sell in Latin America because "Nova" sounded close to "no go / doesn't work" in Spanish for example.

Mitsubishi sells their Pajero SUV in all of Europe, except in Spain where it is called Montero. Pajero is too close to "pajaro" (I think) which means "wanker" in Spanish.

Mist, a cosmetic company, sold their stuff in Germany and their claim was: "Put Mist on your face." Well in German "Mist" is slang for "SH_T". Yep, people didn't want to put sh_t on their face...


Maybe this car should have been called "1-Series" and the current 1-Series range could be called "2-Series". 0-Series just sounds awful. Awful.

[terps]

I really doubt it'll be called the 0-series. I'm not fan of BMW's latest marketing, like the BMW is Joy campaign, but even they can't be that stupid (can they?) .

[NarutoRamen]

To Christian: I just said that. LOL

[HighestOfHigh]

The BMW 3 Series, once the smallest car in the company's catalog, has grown tremendously over the past few generations. So to meet demand for smaller vehicles, the Bavarian automaker has been continuously cranking out smaller models to slot in below it. Reports now indicate that BMW is preparing a new 0 Series to bridge the gap between the 1 Series and the Mini.

According to the reports, BMW will base the new 0 Series on the next Mini's platform, which tells us two things: first, that it will break with company convention and go front-wheel-drive, and second, that they're planning on developing the next Mini in-house, instead of co-developing it with another automaker. Meanwhile the 0 Series is expected to arrive in three- and five-door hatchback body styles, and potentially (as is usually the case with BMW rumors) breed a compact roadster as well. The point of the 0 Series is to help the company bring down its environmental impact overall, while flipping the same coin to offer premium buyers a smaller, more efficient package.


- REPORT: BMW developing new 0 Series on Mini platform — Autoblog