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What will happen to the CSL brand?

This is a discussion on What will happen to the CSL brand? within the New BMW Models / Vehicles forums, part of the BMW category; Originally Posted by martinbo ^ Yeah south, I agree completely. Ultimately it boils down to this: BMW M3 CSL - ...

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Old 06-11-2009, 12:20 PM   #21
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^ Yeah south, I agree completely. Ultimately it boils down to this:

BMW M3 CSL - the people who want it aren't the people who will buy it.
That is why I was interested in knowing what kind of margins BMW actually had on those 1,400 cars they actually sold. It is also interesting to know how many examples BMW had planned to sell compared to those 1,400 cars.
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Old 06-11-2009, 12:24 PM   #22
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What will happen to the CSL brand?

In this thread we could discuss what might happen, what we want to happen and what will not happen regarding the famed CSL badge from BMW.
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Old 06-11-2009, 12:27 PM   #23
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Well first of all - it was only a badge. Not a brand.

M is brand. But the CSL moniker is a generally misunderstood peculiarity.
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Old 06-11-2009, 12:36 PM   #24
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Originally Posted by martinbo View Post
Well first of all - it was only a badge. Not a brand.

M is brand. But the CSL moniker is a generally misunderstood peculiarity.
In a sense, I agree. On the other hand, M was only perceived as a badge in the beginning. Even if it is a division of its own. I think it is possible that the CSL badge will become more of a brand.

The first CSL was the 3.0 CSL based on the E9. There was also a brief run of E36 CSL if im not mistaken. The E46 CSL is maybe most known.

But lets rename the thread.
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Old 06-11-2009, 12:42 PM   #25
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Well no, let's not rename this thread because the concept of it being a brand in itself is a worthy discussion point.
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Old 06-11-2009, 12:45 PM   #26
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Yes, it could actually go the same way M did. I guess with the way M moves mainstream for both good and bad, something is bound to be done... the Super Sport concept is maybe a step on the way?
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Old 06-11-2009, 01:06 PM   #27
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Just a little inspiration:

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Old 06-12-2009, 01:31 PM   #28
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I knew a guy who owned a M3 E46 CSL. I never drove the car but he gave me a ride in his CSL a few times. I still remember it, one of my best car memories. The thin seats, the extremly light doors, engine sound, the memory is still in my head.
BMW are stupid if they give up the idea about a new CSL. Doesnt matter if there is no market but they need to build it anyway. CLS is a part of BMW's heritage.

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Old 06-12-2009, 02:00 PM   #29
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The CLS didn't show untill the end of the e46 M3's lifespan.

You can be sure that the e92 will be the same, a CSL will be released just before the end of the model, to end with a bang.
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Old 06-12-2009, 02:01 PM   #30
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That car is such a great thaught in a wonderfull package, delivered in an extraordinary way!
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