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BMW to create a new brand + Saab and Volvo intresting

This is a discussion on BMW to create a new brand + Saab and Volvo intresting within the New BMW Models / Vehicles forums, part of the BMW category; Originally Posted by bmer You know, I'd much rather see them co-operating heavily with Daimler than go buying either Saab ...

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Old 01-28-2008, 04:55 AM   #21
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Re: BMW to create a new brand + Saab and Volvo intresting

Quote:
Originally Posted by bmer View Post
You know, I'd much rather see them co-operating heavily with Daimler than go buying either Saab or Volvo.
+1

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Old 01-28-2008, 06:06 AM   #22
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Originally Posted by warot View Post
Just noticed that now. Why is the MINI platform that expensive? Because it is only limited to a few variation?

Exactly. Not that MINI is not profitable .. it's just not profitable enough. Due limited model variants. And since the MINI brand and products are specific an inflation of MINI models (eg. to exceed the magic 500k mark annually) could hurt the brand.



Quote:
Originally Posted by bmer View Post
You know, I'd much rather see them co-operating heavily with Daimler than go buying either Saab or Volvo.

I agree. I would like to see the money to be invested in Daimler shares instead.
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