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Reload this Page Ferrari won’t build a four-door car
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Re: Ferrari won’t build a four-door car - 07-16-2007, 04:04 AM
Quote:
Originally Posted by Merc1 View Post
Though taking Lancia that far upmarket would be quite a challenge wouldn't it?

M
Yup and it would take plenty of time for them to become competitive with RR, Maybach and Co.
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Re: Ferrari won’t build a four-door car - 07-16-2007, 04:47 AM
Mind that in the biggest markets for ultra-luxury cars (USA, Middle East, China, ...) Lancia is not sold. It's a dead / unknown brand. So, with a good product & good marketing it can be done. Especially using the Ferrari / Maserati dealer network.

It was just a suggestion, since otherwise Lancia brand seems redundant in Fiat portfolio (too much overlaping with Fiat & Alfa Romeo).
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