German Car Zone

PRESS RELEASE

Hyundai Unveils the New Sonata

• Hyundai's sixth-generation Sonata encompasses new `fluidic sculpture' design philosophy
• Features 2.0 Theta II MPi engine, 6-speed automatic transmission

(Note: All specifications and details in this release are based on the Korean domestic model)

(Seoul, Korea) Hyundai Motor Company's all-new Sonata, being introduced today, is expected to shake up the world's mid-size sedan market with its daring design.

The 2010 Sonata adopts Hyundai's new "fluidic sculpture" design language, boasts outstanding performance with the segment-leading safety features and fuel efficiency. Incorporating state-of-the-art technologies, the new Sonata will further elevate the Hyundai brand.

"The Sonata will set a new standard for world class mid-size sedans with state-of-the-art technology, superior build quality and emotional design," Euisun Chung, Hyundai's Vice Chairman said at the launching ceremony for the car today in Seoul. "The new Sonata will raise Hyundai's brand values."

The ceremony, held at a trendy riverside cafe, was attended by more than 200 VIPs, company executives and media members.

Sonata has been the perennial best-seller in Korea since the first generation model was launched in 1985. The sixth-generation Sonata will continue this successful tradition with impeccable quality seen today in other Hyundai premium models, such as the Genesis and EQUUS.

Hyundai began developing the new Sonata in 2005 under the codename YF (Note: The car may be launched under a different name in some regions). The project took 4 years and 450 billion won (US$ 372 million*) to go from concept to customer.

Although it is a completely new vehicle, Hyundai is retaining the Sonata name as the mid-size car has been Korea's most popular sedan. Applying a new design aesthetic of "fluidic sculpture," the 2010 Sonata pursues a younger and sensuous image in its interior and exterior profiles. Inspired by nature, the "fluidic sculpture" tries to reflect sophistication and dynamism in the shape of the vehicle and will serve as the core of Hyundai's future design identity.

The outer design of the new Sonata exudes a voluminous look that creates character through the refined and harmonized lines. The interior has a dynamic look that matches the exterior while not compromising comfort or convenience. The Sonata is available in nine exterior colors, from Remington Red to Blue Black to Espresso, satisfying the diverse tastes of younger customers.

The new Sonata delivers powerful performance through its 2-liter Theta II MPi gasoline engine (Max output 165ps, Max torque of 20.2㎏·m). Delivering the highest fuel economy in its segment at 12.8 kilometers per liter, fuel economy is more than 11% improved compared with today's Sonata. Furthermore, all engines are offered with a new six-speed automatic transmission for heightened performance.

To meet the most stringent automotive safety and crash requirements, the Sonata is built with hot-stamped ultra high-strength steel while featuring six standard airbags.

In addition, safety has been upgraded with standard Vehicle Dynamic Control including Hill-start Assist Control and Brake Assist System functions-an industry first in this competitive segment.

The new Sonata comes with a three-piece panoramic sunroof, giving a sense of openness and freedom as well as a stylish look. The Parking Guide System (PGS) allows drivers to avoid obstacles during parallel parking or when driving in reverse. The Dimension premium sound system offers high-quality sound in three types of modes to satisfy customers' wide-ranging musical tastes.

The Mozen system, a telematics service that debuted in 2003 in Korea, has evolved to become more sophisticated, offering more diverse and upgraded multi-media and IT functions. The newly applied Mozen Premium Wide Navigation system provides drivers with a faster communication service through the third-generation WCDMA wireless network. For two years, it also offers free safety services such as an SOS and anti-theft tracking service. The audio-visual functions have been upgraded with the 8-inch wide screen and JBL Premium Sound system.

In the new Sonata, Hyundai offers a wireless vehicle monitoring service-another industry first-- through the Mozen Autocare service, linking the vehicle's electronic control systems to a monitoring center. The center checks various components for errors, informs the driver of the analysis, and provides directions to nearby service centers, saving time for drivers.

Hyundai plans to sell 60,000 units of the new Sonata in Korea this year. Overseas, Hyundai will start production of the new Sonata at its Alabama plant early next year, while production and sales in China will start in early 2011. Hence, Hyundai expects to sell 450,000 units annually in all markets (Korea & overseas combined) beginning from the year 2011.

In addition, Hyundai plans to present the gasoline version in January next year with a 2.4 liter Theta II GDI engine, which will be offered as a standard engine in the U.S. market.

The new Sonata's price will range from 21.3 million Won to 25.95 million Won (US$17,600 to US$21,450).

Hyundai is confident that the new Sonata, with vastly improved features, will attract and satisfy new as well as current customers. The added specifications are as follows: VDC, Electronic Parking Brake, Amplitude Selective Dampers, High Mounted Stop Lamp, Rear Heated Seats.

Well it is different. Hyundai loves to completely change their look with every model. This is a completely change from the last model.

Wow, at first glance not a bad car. The only problem is that I see so many other cars in the design. Lexus ES350 and VW CC mainly. Its a hodgepodge of everything else on the road. The interior is pure Lexus. Looking at it more, the overall design is more Lexus ES350 than anything else. That and the VW CC.

It has heated rear seats! No German car below the supersize class has this feature, at least not in the U.S. No E-Class, no 5-Series, no Lexus GS. Yikes.

Amplitude Selective Dampers? Same as the C-Class had upon its introduction?!

The Korean upmarket march continues.


M

I believe the 2006 Nissan Maxima had that option as well.

Edmunds used Nissan Maxima car appraisal. Used Nissan car pricing.

I knew someone who had that option on their. Real nice option, but you had to get the bucket seats in the rear to get it though.

- http://www.nissanhelp.com/Models/2005/maxima/

I've often wondered why Mercedes and BMW don't offer heated rear seats in their cheaper cars, it is a nice option to have. I think the old W124 500E had them??

I wonder if Audi has them in the A6?


M

I think the car looks sharp. Sure, from some angles it looks awkward, but it's an exciting design. And the interior is top notch. Well done Hyundai.

Yea Hyundai as come along way. The only thing I don't like about Hyundai is there depreciation value. Other then that they are very affordable and dependable from what I have heard.

I see they have now added Volvo to the group of cars whose design they like to imitate. The human figure in the A/C controls looks very familiar And the layout below the screen with tilted controls and large central knob is very Infiniti-inspired.

Remind me of the new E-Class Coupe. The rear and front-end on both cars share similarities.

Reminds me of kotching after too much tequila.