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Official: 2010 Hyundai Sonata

This is a discussion on Official: 2010 Hyundai Sonata within the More Asian Cars forums, part of the Other Forums category; Originally Posted by HighestOfHigh Wow...if it's not German you all will give it a hard time. Give them a chance ...
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Old 09-18-2009, 02:37 PM   #21
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Originally Posted by HighestOfHigh View Post
Wow...if it's not German you all will give it a hard time. Give them a chance for heaven sake.
Imho, if it's not German... it's not proper motoring! I've driven every origin's car as daily driver!

Excluding Russian brands... because they are scary & sophisticated enough for me to avoid them!
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Old 09-18-2009, 02:38 PM   #22
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Com'on mate! They're chasing 5-Series with Genesis & S-Class with Equus! They've observed, chrome is luxury!
You know how it goes ... A dog with a lot of make up is still a dog (not a lady).

Yes, chrome ... Door handles as well.

It looks like Hyundai want's to be new Lexus ... copying Lexus marketing formula from the 90s (offering "cheap luxury").

Btw, there is a great article in AutoBild ... ask a question whether Audi is a bit redundant now when VW is climbing upscale. But then same question can be asked for VW - vs the Skoda.

What is automotive luxury anyway? Lot's of chrome, wood ... + tons of comfort & convenience feature.
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Old 09-18-2009, 02:40 PM   #23
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Wow...if it's not German you all will give it a hard time. Give them a chance for heaven sake.
It's generic. IMO KIA has much better design lately than Hyundai (which is still too generic: mixing together the design elements of other brands).
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Old 09-18-2009, 02:47 PM   #24
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I can't wait until that big one goes on sale year, the Equious or whatever its called. That is going to be the real test, 50K for a Hyundai? I can't see it.

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Old 09-18-2009, 02:53 PM   #25
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I can't wait until that big one goes on sale year, the Equious or whatever its called. That is going to be the real test, 50K for a Hyundai? I can't see it.

M

Equus (a horse ... latin for horse / steed) ... even more chrome there ... = more luxury?





Although the hood ornament (a sign of luxury as well?) looks more like rabbit's ears.

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Old 09-18-2009, 02:56 PM   #26
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What is automotive luxury anyway? Lot's of chrome, wood ... + tons of comfort & convenience feature.
All that + a big price-tag, which is basically the name-and-fame factor! And Hyundai lacks that big time!

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I can't wait until that big one goes on sale year, the Equious or whatever its called. That is going to be the real test, 50K for a Hyundai? I can't see it.

M
Are you serious? If yes... than I must say, you have a very good sense of humor mate!
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Old 09-18-2009, 03:15 PM   #27
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All that + a big price-tag, which is basically the name-and-fame factor! And Hyundai lacks that big time!

That didn't stop Lexus in US market in the 90s.

Brand-new & unknown luxury brand turned into success - at least in US market.

Or VW - turning into semi-luxury brand as well.

Now it seems Hyundai is pushing Hyundai brand upstairs into semi-premium, while KIA will be more "economy class".

Think VW vs Skoda.


But rivaling MB, BMW, Audi, Lexus directly? I don't think so.
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Old 09-18-2009, 03:26 PM   #28
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No, in this case it has very little to do with name and fame. Here, it is obvious that they have overdone it, this is not something original, this is more like someone who has heard that organic design is in now and did a very organic design, very organic, like it is melting.
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Old 09-18-2009, 03:28 PM   #29
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Although the hood ornament (a sign of luxury as well?) looks more like rabbit's ears.

This is why I have such a hard time with many Asian manufactureres. No clue as to how to take a path of themselves...
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Old 09-18-2009, 03:28 PM   #30
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All that + a big price-tag, which is basically the name-and-fame factor! And Hyundai lacks that big time!



Are you serious? If yes... than I must say, you have a very good sense of humor mate!

No serious. I don't see it being a success.

M
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