thank god(bmw)

eni ?


___________

features in the interieur i'd like to see:

rail system
table

exterieur:
sliding doors on both sides
rear window opener
badget holder on the front

Why the quotes from the "Dipstick in Lipstick"?
Sarcasm?

Anyway MINI the brand is not just about one demographic.
the appeal of the MINI brand is popular amongst Male and Female customers. MINI Crossover as you will see over the Concept series has an appeal direct to the individual who is flexible in their lifestyle.
A male owner can take the car to the mountains whilst a female owner can take her friends to the beach.

There are various flexible opportunities evident in the MINI brand.
I have met customers who have downsized (Including one male client who had a Porsche 997 Turbo and now drives around Munich in a fully optioned MINI Cooper S - MINI is more about the car and that is part of the appeal to customers it's the best of both worlds in car - Sporty dynamic handling? - check , Design,appeal and premium quality? Check.

Even at the unveiling when you got to see the car in reality for the first time journalists gave their thumbs up when they seen the car in front of them. One even telling me that he thought the image of the SUV would be counterproductive for the MINI Brand but he gets what MINI are trying to communicate with the Crossover Concept. When the MINI Crossover debuts in 2010 you will see how although a MINI branded vehicle it will not be marketed alongside the other MINI models in the same trendy , urban way you see now but given seperate marketing still with the DNA of the successful marketing of MINI but will be more appropriate to the vehicle and it's purpose for it's clientbase.

Over the top details and I love it.

M

Dipstick in Lipstick.....that's awesome. Perfect way to descride the Audi A1!!!!

It was sarcasm indeed btw....there was this whole arguement about the quality of the buttons of the 7er and this post here is the tail of that