You never get to see some of these internally based promos reserved mainly for Autoshow and product launches as I am forbidden to post them. But here is the Original visual campaign for :The MINI Clubman "The Other MINI"

Visual presententation by Interone in Hamburg. real life shots and Final driving sequence devised by myself.

The brief was to to keep the MINI identity but progress it's uniqueness .
Providing entertainment , energy and be informative about it's purpose and always with MINI have fun...

- ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

- ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

And of course just to show that MINI is a fun brand...

Body Storm....

- ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

thx for posting
the last ad caused alot of hate towards the clubman in my nearest surrounding(collegues, friends), i can't agree with that because i think that the ad really transports "The Other" feeling - but still, maybe something like the first video would have got him a better reputation