You never get to see some of these internally based promos reserved mainly for Autoshow and product launches as I am forbidden to post them. But here is the Original visual campaign for :The MINI Clubman "The Other MINI"
Visual presententation by Interone in Hamburg. real life shots and Final driving sequence devised by myself.
The brief was to to keep the MINI identity but progress it's uniqueness .
Providing entertainment , energy and be informative about it's purpose and always with MINI have fun...
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And of course just to show that MINI is a fun brand...
Body Storm....



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