  | |||||||
| Home | Register | Search | Today's Posts | Mark Forums Read |
Daimler Starts Young Classics Pilot ProjectThis is a discussion on Daimler Starts Young Classics Pilot Project within the The Mercedes-Benz Lounge forums, part of the Mercedes-Benz category; OFFICIAL PRESS RELEASE * Young Classics Store opens at the Mercedes-Benz Museum in Stuttgart * Young classics from the 1970s ... |
 |
| | LinkBack | Thread Tools |
03-13-2009, 03:28 PM
| #1 |
| Contributor   Join Date: Sep 2005 Location: Aurora IL USA Garage: 2003 Mercedes-Benz CLK430 Cabriolet
Posts: 15,642
Thanks: 5,226
Thanked 9,533 Times in 4,030 Posts
  | Daimler Starts Young Classics Pilot Project  OFFICIAL PRESS RELEASE * Young Classics Store opens at the Mercedes-Benz Museum in Stuttgart * Young classics from the 1970s to the 1990s can be easily rented, purchased, insured, and financed * Market for spare parts with high growth potential in Europe and the USA Stuttgart, Germany, Mar 12, 2009 - With “Mercedes-Benz Young Classics,” Daimler AG is setting its sights on a new, promising business segment: the growing community of enthusiasts for classic cars of more recent vintage. These are passenger cars in production during the period from 1970 to around 1990. More and more of these Mercedes-Benz models have reached cult status, particularly in Europe and the United States. The demand for originality and the limited supply of well-preserved vehicles have driven the prices of vintage vehicles upward, which also applies to young classics. This means that driving pleasure can be accompanied by above-average financial returns. With “Mercedes-Benz Young Classics,” Daimler is closing the gap between new vehicle sales and the highly specialized classic car business of the Mercedes-Benz Classic Center in Germany and the USA. Daimler has opened the first “Mercedes-Benz Young Classics Store” as a pilot project in the Mercedes-Benz Museum in Stuttgart. Here, customers are able to purchase, rent, insure, and even finance the young classics on offer. The store offers a variety of cars dating from the 1970s onwards, all in first-class condition. Interested parties can also view the range of available young classics online at Mercedes-Benz Young Classics. Daimler also hopes to open up interesting new growth potential in Europe and the United States by expanding the spare parts business for the classic cars made by Mercedes-Benz. In doing so, Daimler is meeting the demand of classic car enthusiasts for original spare parts, while also expanding the current product range. Young classics are vehicles between 15 and 30 years old. According to Germany’s Federal Office for Motor Vehicles, the market in Germany for young classics comprises approximately 6.6 million automobiles, 1 million of which are Mercedes-Benz cars, representing a market share of 15.6 percent. Surveys by FIVA and Dekra show that around 60 percent of all owners of Mercedes-Benz young classics are between 21 and 50 years of age. Only 20 percent of them use those cars as their main vehicle. Mercedes-Benz Young Classics is supported by the Business Innovation unit. The aim of the Business Innovation Team is to explore growth opportunities along the entire value chain. The focus is on unexploited potential within the company, as well as new business ideas relating to the current core business. Mercedes-Benz Young Classics demonstrates the breadth of the opportunities that exist for translating inherent strengths into additional, profitable growth. Mercedes-Benz Young Classics will be presenting its product line at the Techno-Classica trade fair in Essen (April 1-5, 2009), the world's largest fair for classic cars.  Daimler Starts Young Classics Pilot Project I really like the sound of this. Now is the time for me to get that W124 E-Class. M
__________________ Merc1 Allstars: SLS, SL63, S65, SLK55, CL63, SL65 BS, E63, R8 5.2, S5, LP560, LP670, M3, Mulsne, BK, DBS, GT500, Gran S, 911, X6M, Z4, Veyron GS, XFR, XKR, ZR1, CC, GTI, CTSV, 458, 599. |
|            |
| The Following 4 Users Say Thank You to Merc1 For This Useful Post: | cawimmer430 (03-13-2009), coolraoul (03-13-2009), modena_360stradale (03-13-2009), Tarek (03-13-2009) |
| Sponsored Links |
|
03-13-2009, 03:36 PM
| #2 |
| Executive  Join Date: Sep 2005 Location: Sweden Gothenburg
Posts: 17,577
Thanks: 510
Thanked 3,594 Times in 1,710 Posts
| Perfect for my W123 super news
__________________ When once you have tasted flight, you will forever walk the earth with your eyes turned skyward, for there you have been, and there you will always long to return. Leonardo Da Vinci |
| |
|
03-13-2009, 03:52 PM
| #3 | |
| Connoisseur   Join Date: Nov 2006 Location: Cairo. Garage: Italian.
Posts: 6,955
Thanks: 4,527
Thanked 1,069 Times in 875 Posts
| Quote:
 | |
|
| |
|
03-13-2009, 03:53 PM
| #4 |
| Contributor Join Date: Sep 2005 Location: Aurora IL USA Garage: 2003 Mercedes-Benz CLK430 Cabriolet
Posts: 15,642
Thanks: 5,226
Thanked 9,533 Times in 4,030 Posts
| ha ha... you know thats the one....or a C124 Coupe. M
__________________ Merc1 Allstars: SLS, SL63, S65, SLK55, CL63, SL65 BS, E63, R8 5.2, S5, LP560, LP670, M3, Mulsne, BK, DBS, GT500, Gran S, 911, X6M, Z4, Veyron GS, XFR, XKR, ZR1, CC, GTI, CTSV, 458, 599. |
|
| |
|
03-13-2009, 05:05 PM
| #6 |
| Journeyman  Join Date: Jun 2007 AKA: vroom_vroom Location: England Garage: Vauxhall Corsa
Posts: 4,789
Thanks: 4,575
Thanked 1,621 Times in 1,034 Posts
| Wonder if insurance will be cheaper when insuring with Mercedes? Btw I think I'll have a SL500  
__________________ Audi - Always Leads, Never Follows. |
|
| |
|
03-13-2009, 06:01 PM
| #7 | |
| The Photo Phanatic  Join Date: Oct 2005 Location: Munich, Germany Garage: '08 BMW 118i
Posts: 12,992
Thanks: 10,452
Thanked 9,150 Times in 3,291 Posts
| Quote:
 W123
__________________ CWPhotography | |
|
| |
|
03-13-2009, 06:39 PM
| #8 | |
| Connoisseur Join Date: Nov 2006 Location: Cairo. Garage: Italian.
Posts: 6,955
Thanks: 4,527
Thanked 1,069 Times in 875 Posts
| Quote:
 :bowd own:Man i'd kill to lay my hands on one  | |
|
| |
| The Following User Says Thank You to Tarek For This Useful Post: | VroomVroom (03-14-2009) |
|
03-13-2009, 08:03 PM
| #9 | |
| Executive Join Date: Sep 2005 Location: Sweden Gothenburg
Posts: 17,577
Thanks: 510
Thanked 3,594 Times in 1,710 Posts
| Quote:
A -78 300D It kicks ass..its a veteran class car in sweden..so its perfect .. as a student i cant roll in S classes any more
__________________ When once you have tasted flight, you will forever walk the earth with your eyes turned skyward, for there you have been, and there you will always long to return. Leonardo Da Vinci | |
|
| |
|
03-13-2009, 09:03 PM
| #10 |
| Moderator  Join Date: Nov 2006 Location: A French in Bucharest Garage: 1974 Mercedes-Benz 450 SLC
Posts: 3,796
Thanks: 1,500
Thanked 1,829 Times in 1,025 Posts
| ^^ Wow a 300d... Gorgeous car Artist! I love that car, I wanted one but couldn't find one in good shape (rust....) in France for a low price... I love, I adore the 123, I just know I'll end up buying one for sure, either 300d or 230CE. Nice move from MB, they'll even extend the availability of spares, that's awesome!
__________________ "Minds are like parachutes. They only function when open." Sir Thomas R. Dewar |
|
| |
| The Following User Says Thank You to coolraoul For This Useful Post: | The Artist (03-14-2009) |
|
| Bookmarks |
| Tags |
| classics, daimler, pilot, project, starts, young |
| Thread Tools | |
| |
Similar Threads | ||||
| Thread | Thread Starter | Forum | Replies | Last Post |
| List: Sultan of Brunei's complete car collection | Just_me | The Pit - General Discussion | 128 | 05-18-2009 12:26 PM |
| Daimler Achieves EBIT Of EUR 648 Million In Third Quarter Of 2008 | PanterroR | Automotive Sales & Business News | 0 | 10-28-2008 04:32 AM |
| Daimler Achieves EBIT Of €2,053 Million In The Second Quarter Of 2008 | Merc1 | The Mercedes-Benz Lounge | 1 | 07-25-2008 02:55 AM |
| Daimler: Shaping Future Transportation | PanterroR | The Mercedes-Benz Lounge | 0 | 11-13-2007 03:57 AM |
