German Car Zone

There is no question that Hollywood’s movie/television/music stars are among the most influential groups when it comes to social values and behavior. Companies are flocking to certain stars with endorsement deals, hoping they’ll influence their target audience to buy their product/service. Mercedes of course is one of them, but they have actually taken it to a whole new level. Mercedes is getting some tremendous exposure from Hollywood stars that are committed to a cause and don’t need endorsements or free gifts to convince them to use a product.

In addition to Liev Schreiber (X-Men, The Manchurian Candidate) and Naomi Watts, fellow BlueTEC drivers from motion pictures and television include “Desperate Housewives” star Kyle McLaughlin, “Sex and the City” star Kim Cattrall, Academy Award Nominee and Golden Globe Winner Gary Oldman, and “Phantom of the Opera” star and singer Emmy Rossum. “My ML320 BlueTEC has all the power and luxury you’d expect of a Mercedes-Benz, plus the efficiency and low environmental impact of an economy or even hybrid vehicle,” says Emmy Rossum.

Seven-time Grammy winning artist Alanis Morissette chose the fuel-efficient Mercedes-Benz BlueTEC for the video of “Underneath”, the first single and video from her latest album, “Flavors of Entanglement.” In the video, Alanis is sitting at a bus stop wearing a “Save the Earth” t-shirt and distributing fliers to encourage concern for the environment. When a Mercedes-Benz E320 BlueTEC passes by, Alanis salutes the Mercedes driver in appreciation for their environmentally aware choice. “Making green choices on a local level is important in creating global change,” says Alanis. “I’m glad that Mercedes-Benz has introduced a great option with BlueTEC.”

BlueTEC have also starred in some of the hottest television shows and series this season, including “90210” (CW), “The Amazing Race” (CBS), “Privileged” (CW), “Starter Wife” (USA Network), and “The Tonight Show with Jay Leno” (NBC).



Hollywood stars drive Mercedes-Benz BlueTEC equipped vehicles



M

Good markeeting trick

Good marketing, except in that photo, did you notice the price of diesel?

Granted the engine's more efficient than a gasoline engine and that photo was taken over the summer when prices were that high and are about half the price right now, but still kind of funny.

I'm curious to try out these new diesel engines, esp. the ones from BMW and MB, since I have not driven a diesel before.

Yeah they goofed on that because that has to be an old picture. No way diesel or regular gasoline is that high in Cali anymore. That pic must be from July-August.

M

Try it out - you will love it or hate it…

I'm the one who love them…prices here in germany are the same at the moment, so it could be also more expensive to drive a diesel engined cars - just because of higher tax etc.

Using celebrities to market cars is nothing new. Heck, when the Prius was new you had all these celebrities flocking to their Toyota dealers to pick one up to change their image. Same thing with the BlueTEC, only this time they're driving cars that are equally clean and look much better than the Prius!

By the way, one of the celebs sounded really convinced about BlueTEC. Good to hear!

They probably couldn't get any big names because they're all driving Prius...

LMAO.

And those guys driving the Prius will probably refuse to drive a BlueTEC because "it's a diesel and really really really bad for the environment" but a Prius isn't!