German Car Zone

According to the J.D. Power Asia Pacific 2008 China Customer Satisfaction Index (CSI) Study released today, Mercedes-Benz ranks higher than any other automotive brand in customer satisfaction for authorized dealer after-sales service in China. Although it was Mercedes' first time being included in the rankings, the company scored a total of 854 points on a 1,000 point scale, performing particularly well in six of the seven scoring factors: service initiation, service advisor, in-service experience, service delivery, user-friendly service and problems experienced.

Equally as impressive, nearly 40 percent of Mercedes-Benz customers said they received at least 21 of 24 services measured in the study - a rate twice that of the industry average (20 percent). In addition, forty-four percent of Mercedes customers say they “definitely would” recommend their service dealers, compared to an industry average of 23 percent for other automakers’ customers.

Commenting on why dealer after-sales service is so important in the Chinese market, Dr. Mei Songlin, general manager of research at J.D. Power Asia Pacific China operations, had this to say: “With new-vehicle sales in China showing signs of slowing, providing superior customer satisfaction is of primary importance for automakers and dealers. In the highly competitive China automotive market, dealers are finding it increasingly difficult to achieve profitability from new-vehicle sales. Manufacturers are creating differentiation and directing their dealers to grow their business through superior after-sales service, which ultimately benefits consumers.”

As for the other automakers rounding out the top five: coming in second was Audi, followed by SGM-Chevrolet, Citroen, Nissan and Guangzhou Toyota.

For more information regarding the J.D. Power Asia Pacific 2008 China Customer Satisfaction Index (CSI) Study, you can find the full details in the lengthy J.D. Power press release below

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http://emercedesbenz.com/Jul08/30_00...n_ China.html




Not sure if its a repost, But im quite surprised, would have thought Audi Would have been Number 1 in the After sales Service..

I wanna cry..thats how good this news is

Lol ,Fantastic!

A slap in the face to L _ _ _ S!

Fill in the blanks!

^ LOTUS

Well done. This is great news for MB.

LOL

Well, I hope we'll soon see the same title but with Chine being replaced by "United States". Funny how Mercedes sales in North America increased and Lexus sales went down - despite the high gas prices.