The Exelero was unique and never sold, but did a lot for Maybach.
Same goes for the Landaulet.

These models help Maybach to build its image, and then Maybach will sell more thanks to its better image. Not in the very short term of course...

Let's see what Mercedes does with Maybach, a new model with better design would be good.

The Landaulet is, I repeat, brilliant for me.

Could you show me some proof that Exelero actually affected the sales?

This Landaulet is just like a "targa" version of 62, not much of a difference to the other production models except the roof. That's why I think it won't do much for Maybach image-wise...

True and Exelero was just a show-off car specially made for Fulda and their tires, not for Maybach brand. And no intention to boost Maybach sales or to help image problems.

It definitely didn't help Maybach in any way.

It helped Maybach a lot, imagewise.
Of course, like I said, it is not short-term...

Concerning the Landaulet, it is not a convertible Maybach.

It is the only landaulet actually available on the market from what I know. Landaulet was very appreciated by richs and kings, it has an aura of power, of 30's way of lifge, of class and elegance that is unmatched by any other type of car.

It is spectacular, and exclusive. Therefore it will enhance Maybach's image alot.

Rolls-Royce did not became Rolls in one day, you need time to build an image like that. And you need to offer something better than the others (what the Maybach not really is, because of its look) or something unique and exclusive that others don't offer (what the Landaulet is).

A Landaulet is not a convertible.
It is the car of kings or popes.

The Exelero had also a strong resonnance in the world of the exclusive cars, and thus gave Maybach an image-boost. You don't have many carmakers that build unique cars for a client. It is also very 30's...

So Maybach wants to become as exclusive as Rolls, or even more.

Such ultra limited-edition or unique cars, that offer something unique and very desirable, are a perfect way to achieve that imo. It make people talk from Maybach, and it makes them want this model....

But they can't have it because only one, or 20, were built, so it creates a Maybach-desire. You can see it, but can't touch it, it is too rare..

No direct effect on short term, but building an aura of ecxlusiveness, of unaffordableness, of uniqueness, of rarity, that creates the myth of brands like Rolls.

See this Maybach? You will never have one, even with all the money... See that Rolls? Can have it, all your friends have one BTW...

Well here she is, really:















Maybach 62S Landaulet: Officially Revealed


I think I like it.


M

In which way? Helped in sales? For sure not! And this car is about making money of it and i'm sure you know they are not making money of it, they're not selling as they planned, so what image boost you're talking about? After Exelero, Maybach didn't become nothing more desirable.

Yeah, sure...

The biggest problem with the current Maybach is the S-class. The Maybach looks like the W220, and it is not as technically advanced as the W221. So those wealthy potential Maybach customers who probably has an S-class already, do not think the cost of purchasing a Maybach is justified, however the RR Phantom is unique, so that is why the RR is outselling the Maybach.

This Landaulet version is unique, but not unique enough, so MB created it as a limited model to increase its appeal. I still think it is a half arsed, rushed job. Mercedes can do better, put the Ocean Drive into production and things will then start to change.

That car is gonna look magnificent rolling down Monaco's streets with the top down.

Well for me it is unique enough! Imagine the feeling in that car, must be incredible.

I love it. Absolutely fabulous. Back to the 30's... This is pure luxury.

BTW, Monster, for me the one and only problem with Maybach is that it does not look exclusive enough. The Rolls is much moire (too much?) impressive, the Maybach not enough from the outside.

This is a fabulous way to increase Maybach's sex-appeal!

My God!