German Car Zone

Sounds good, but lets see how that ends up working out...

Not only the logo, the name too. All of the Germans have some pretty catchy names: AMG, RS and M. IS-F just doesn't seem to fit in properly IMO.

Also, knowing Lexus, their performance brand will not compete with BMW M, but Mercedes-Benz AMG. I can't picture Lexus offering a manual transmission in these IS-F cars, simply because the generic Lexus customer is similar to the generic Mercedes customer. They both place emphasis on comfort and ride first, then sport.

Well Toyota does have a Formula 1 team, so they have all the engineers and expertise. Don't forget that Toyota is one of the most wealthy manufacturers.

I will be suprised if Lexus actually stuff a 5L engine under the hood of the IS-fast, I was expecting something smaller like a 4.6L engine.

Hopefully the cars won't be called Fast becasue that is so darn uncreative.

Dude, it won't be IS-F It will just be "F". So for the IS = IS-F

For the GS it'll be GS-F

Eitherway i agree, the new performance division won't be created to compete with BMW, but more with Mercedes-Benz.

Oh, just F, ok.

No offense, but that still sounds a little "lame". I mean "F" for "Fast"? Not very creative IMO.

How about SPR? An abbreviation for SUPRA.

It is pretty uncreative, i admit...


Lol, or Lexus could go with Super Performance Racer?!?

I wish Lexus is so succesful with this performance brand as they were in their F1 involment ...

Thank goodness, we have been waiting for this for ages. I'm sure we will get used to the 'F' name sooner or later.

I think SPR has a nice sound to it, that's all. The way the name of the tuner is spoken adds a great deal of emotion to the cars, so I think. M, RS and AMG all sound cool in their own way. I'm just not feeling it with "F".

SPR on the other hand (yeah, because I came up with it!)...

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