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Lexus IS-F Marketing

This is a discussion on Lexus IS-F Marketing within the Lexus forums, part of the Japanese Cars category; I have seen this post on atleast 2 different BMW forums which I frequent with lots of traffic IS-F Lexus ...

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Old 04-23-2008, 07:49 PM   #1
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Thumbs up Lexus IS-F Marketing

I have seen this post on atleast 2 different BMW forums which I frequent with lots of traffic

Quote:
IS-F Lexus Performance Driving Academy
Greetings,

My name is Ryan and i'm the Editor/Events Coordinator of Club Lexus. I am extending any invitation for you guys to check out and drive the new IS-F in person on the track.

-----------------

Coming soon to a racetrack near you, Lexus will be presenting a new twist in exhibiting the all new 416hp Lexus IS-F performance luxury sedan. Unlike previous Taste of Lexus events, this event will allow people to explore the limits of the IS-F at a full fledged race track with expert driving instructors.

Event Dates & Locations

May 9 - 11, 2008 Autobahn Circuit - Joliet, Illinois
May 30 - June 1, 2008 Auto Club Speedway - Fontana, California
June 27 - 29, 2008 Summit Point Motorsports Park - Summit Point, West Virginia
July 11 - 13, 2008 Atlanta Motor Speedway - Hampton, Georgia


There will be two sessions offered for the Lexus Performance Driving Academy. The DRIVING ACADEMY - ULTIMATE which is a half day experience with IS-F. You will be able to experience the IS-F with one-on-one professional driving instruction and a chance to to explore the awesome power and handling. On top of that, you will be able to satisfy your lead foot with many hot laps around the track. Following the exhilarating session of track fun will be an awards ceremony for the participants. Spaces are limited and are filling up quickly for the ULTIMATE. You wont want to miss out on this special event. The other session is the DRIVING ACADEMY which is a 2 hour session which gives you time to drive the IS-F and a host of other performance Lexus models to experience.

You are invited to experience new IS-F. Space is very limited. Please use this invitation number for priority registration to the event. LP45755072

To register, you must be at least 21 years old and licensed to drive:
Lexus Performance Driving Academy

An FAQ to the event:
The Lexus Performance Driving Academy

If you are having issues with registering with the current Invitation code listed above, please send me a PM or send an email to

editor.clublexus@gmail.com

We'll see you on the track!

so alot of tests have already proved that the E90 M3 is a superior car then the IS-F but I will gladly take my hat off to Lexus. These guys are doing a fantastic job at marketing and these are precisely the kinds of tactics that will could help them convert M3 sales.

BMW on the other hand could also learn a thing or two about hospitality from Lexus.

Kudos to Lexus
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