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Originally Posted by donau A Lambo SUV does not sound like a smart idea. Whilst Cayenne is a moneymaker for Porsche right now, I am not convinced that the market would react the same way to a Lambo SUV product. My guess is that the brand premium would be too high for the masses, and those with the means might not be primarily in the SUV market. |
True. But whoever assumed that SUVs are for the 'masses' and for the lower-class? Heck, I think rich dudes want to drive a Lamborghini SUV, for sure!
But if Lamborghini thinks it would be a volume seller, then I do not think it will materialise. And it shouldn't, anyway. I think this project shdn't have gotten the green light in the first place. My impression of Lamborghini would be ruined with having a SUV along with one of the sexist cars in the planet, the Murcielago & Gallardo.