German Car Zone

The nature of advertising has changed a lot over the past decade -- at the luxury end of the market there is a lot of "experience" marketing rather than just the usual print advertising etc. This means invite-only promotions and clever brand association with "lifestyle" events (sport and art events are popular).

Also, the way certain types of products are marketed can vary hugely depending on the target market. For example, a car like the S class is what is referred to as a "massclussive" (mass exclusive) luxury product -- meaning that it is prestigious but still affordable to a relatively wide market. The product will be widely marketed in a range of Media and also presented to potential clients at large promotional events.

A product like the SL65 BS is closer to the category of product known as "Über Premium" ....and this may be marketed directly to potential clients through personal invitations to "experience" the product ...or in the case of Ferrari and Lamborghini, only giving previous owners of the brand, the chance to acquire a limited edition model. The emphasis is on a very personal and memorable experience for the most VIP customers -- this is very much what the Maybach 'Centre of Excellence' is all about.

True. Printed media is the cheapest form of advertising. Like you said events, tickets to Mclaren F1 paddock, LA fashion and various product placements is what really cost money.

I'm not sure "printed" media is cheap in every case.

Eg. the huge "billboards" - more painted building facade than a panels are very expensive, and very visible.



Or "billboards" like this one:

http://www.germancarzone.com/bmw-lou...000-sq-ft.html (Gigantic BMW "M" Billboard (65,000 Sq Ft))

Yet I agree events have deeper impact, although not reaching such broader audience as classic advertising.

Yeah, but you cans ee who has voted and it's only MB fans, so it's ok

I don't have any idea which one to vote for .....I think they are so competitive that they keep passing each other. Ultimately, if we're talking sales, then BMW is more successful ...BMW is apparently the most productive automaker in the world -- but then, how much is it costing BMW to market their products? .....and Mercedes isn't so far behind in sales, and its product range is far more vast and generally more expensive ....so their profit is higher.

Audi.

And you just made the decision sooo much harder

But tbh I like them all equally, but Audi is my Favorite

Audi is the cool and quiet one -- Merc and BMW like to make a big noise about themselves all the time .....while Audi calmly goes about its business studiously working on its master plan .....wait for the A8

I'd say Audi are very loud at the moment, especially in their US marketing.

Well Audi is going to have to speak up if they wanna get more noticed in the US...Sorry, but I feel like Im only speaking the truth.