Since negative feedback seem to be forbidden in the official thread let this thread be a safe heaven for all you who value freedom of speech.

S-class looks older and slower, bmw flows better, less angled contour

S-Class for me, please.

The S class looks great in those publicity shots ...its a pity it often looks so bland on the road.

Overall, I like the 7er's exterior design ...but prefer the S class interior.

I will let you know on Monday when we will se highres photos and more detailed pictures. Hard to compare based on small photos IMO and a 5 minutes glance.

the 7er interior design at the level of the instrument binnacle and the lack of a second hump makes it a much more fluent design
the S class double hump attempt is not particularly flattering
plus this is an extremely "correct" photo of an S interior, i have yet to see one like it in real life

It's interesting how BMW have switched over to a "T" interior with the buttons and wood panel stretching down all the way down the armrest just like the Audi A8. Very cockpit inspired and we've all seen that Porsche will be going down the same route with the Panamera, leaving the S-class as the lonely bird with a different layout sporting a few visible buttons.

When I see the BMW in real life I can make a decision.

Where's Audi A8?

agreed