Like this wasnt coming...
Welcome to the wonderful world of progress , BMW started the small premium SAV - Sales increased and now here comes the rivals...
Of course we expect the X3 to face tough competition from the Q5 and the GLK-Klasse that is plain to see. But whereas the Audi technology interests me the design does not - too plain , no passion , nothing to stand out .
Whereas the GLK - It looks especially taut in some areas , obviously German with industrial like features in its design , the interior leaves me cold though.
Will the world embrace the bold image of the GLK? Maybe Samantha , Cindy etc will? But Mercedes-Benz have already shot themselves in the foot with the GLK-Klasse . No right hand drive availability? that will register on the GLK sales sheets.
But what about BMW X3 - The pioneer for these two vehicles.
Well the car has had it's mid life refreshening and is heading for the end of it's life , having learned the lesson of what people want with a small SAV
with the original X3 . Mercedes and Audi have only moulded the concept in their own image. With the next generation X3 you will see how BMW intend to take it's mid-size SAV. Remember room has been made for the X1 now.
We will be having this discussion again when the disguised cars roll out this summer but you will see a more dynamic roof-line and shallow glass area Which shows that progress has been made in taking the mid-sized premium SAV further and of course like progress everyone will learn from it again.
Product planning is a just a vicious circle.
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