Jaguar for me.

The Brits are pushing the new Jag hard, because if it isn't successful, bye bye to their pride and company.

The E to me has the best interior of the trio. It is starting to show some age on the exterior though. I never liked the 5's interior but the headlights and tailghts are pretty nice. The XF interior looks like a cross between a lincoln and an A8.

Despite the fact that it's bad form to quote oneself, I'll do just that to add my two cents to this discussion:

Of the Jaguar XF:

Well as someone who has an E-Class in the family and drives it on a daily basis, I can't agree with their "lacks personality" assessment. The E-Class has personality, but it isn't of the sporty nature of the 5-Series and perhaps the new XF. Just yesterday I was in Freising all day since I had a day off and I drove my dad to one of his annual beer drinking conventions (don't ask ). On the way home my dad was literally passed out and snoozing in the front passenger seat with the seat reclined all the way to the rear. I drove home in a somewhat sporty yet elegant manor and I found myself still enjoying this car. It's not as sporty as the facelifted W211 E-Class but it feels plush, sporty enough and is very comfortable. I'd say this speaks for itself. The engine is a bit on the rough side compared to current MB 3.5 V6 but its reasonably refined and has a nice sporty snarl to it when pushed. I don't know, but to me this is a nice personality.

My biggest problem with the Jaguar XF is that it looks like a Lexus GS copy from several angles. I don't think it was blatantly copied, as such styling cues are also appearing on other cars and just seem to be a natural evolution on many designs, but in this class with the Lexus GS being a close competitor, I find this a bit alarming.

I have to admit the XF easily has the best-looking interior.

Looks like the Volvo S80, stylish and clean.

Yes, but I think the XF interior is more futuristic yet also more elegant.

I'm glad the XF has been getting good reviews, I really like it. I personally love the interior, and would feel right at home with it. However, the comments about the E-class, I dont agree with. The E-class has one of the finest interiors ever - I still love it. It's clean and tidy, looks luxurious and looks very 'comfortable' and warm to sit in. I doubt the next E-class interior will be as good as the current one, its just flawless.

Hell yeah ...!

I've seen and inspected the car in the flesh and was very underwhelmed by the build quality. Compared to my V70 III it was clearly inferior.

Seats were poor (especially front ones)

For me it was the most disappointing car on the Brussels Car Exhibition of last month.
I admit I had high expectations, but this is not going to be an Audi or BMW beater at all.