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Originally Posted by EnI But why choosing that slutty flamboyant aged vamp character (Samantha Jones) as a VIP promo-person for the GLK?
Any other SatC character would be better in that respect.
Or MB is really marketing this vehicle as a perfect well-off-housewife / aged-lady-of-certain-status-mobile?
C'mon ... even VW engaged a looker like Heidi Clum for the Tiguan promotion.
I guess Zetche has some specific fetish for Kim Cattrall.  |
Yeah I'm surprised they choose the most slutty one but it's understandable. Sarah Jessica Parker is probably a whole lot more expensive while the others ones in the gang are boring making Kim the obvious choice. Her character in the tv-series is highly promiscuous, women love that and so do guys as well
Sure there are more attractive women out there which Mercedes could have chosen but Hedi Klum has got nothing on the Sex and the City gang. These women are worshiped by millions of women, people really look up to them, their fan base is immense. You should have seen the movie premier here in London on Monday, it was mayhem.
Most importantly their fan base mostly consist of women in the late 20s to 45 years of age, and those the the type of people who can afford a GLK. So it all falls into place if you look at it from a marketing perspective. Hedi Klum nor any other women attract this demographic like the they do.
